Logo Design & Branding Blog — BP&O

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The Conference Company by Studio South

Opinion by Richard Baird

Graphic identity and brand guidelines by Studio South for The Conference Company

The Conference Company (TCC) specialises in the design, organisation and execution of large-scale conferences throughout New Zealand and Australia. They also apply this expertise to award ceremonies under the trading name The Awards Company. It is a strategically interesting delineation yet a straightforward naming practice. Expressing what either company does was clearly not an issue, however, in a fast moving industry, where innovation is essential, the graphic identities of The Conference Company and The Awards Company had grown tired. With this in mind, TCC founder Jan Tonkin commissioned Studio South to help clarify the values of each company, understand and crystalise future ambitions and explore how to use these insights to position them as innovative thinkers and leaders within their field. The result is a new logotype, pattern, colour palette and governing system that both defines and unites both companies under a distinct new visual language. This links stationery, print communications, posters, name badges and signage.

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Repair by Studio Round

Opinion by Richard Baird

Graphic identity and blind embossed invitation designed by Studio Round for the Australian entry to the 16th International Architecture Exhibition, Biennale Architettura 2018 in Venice

Under the title Freespace the 16th International Architecture Exhibition, Biennale Architettura 2018 in Venice, asked international participants to “encourage reviewing ways of thinking, new ways of seeing the world, of inventing solutions where architecture provides for the well being and dignity of each citizen on this fragile planet”.

The response from Australia; a pavilion titled Repair and a collaboration between the Australian Institute of Architects, Creative directors Louise Wright and Mauro Baracco of Baracco+Wright, and artist Linda Tegg, investigates the relationship between architects and their use of land.

The pavilion brings to material reality a belief held by Wright and Baracco that architecture should actively engage in the ecological repair of place and that this action will in-turn catalyse other types of social, economic and cultural repair.

Working with the Australian Institute of Architects and Baracco+Wright, Melbourne-based Studio Round developed a graphic identity for Repair. This is included a graphic and material design language that connects catalogue, newsprint and website about the pavilion and its concept.

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Skinsmiths by Akin

Opinion by Richard Baird

Packaging design by Aukland-based studio Akin for New Zealand sunscreen brand Skinsmiths

Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. This is been expanded into a larger and broader range of skin treatments and renamed Skinsmiths. The range is made from the latest generation of ingredients proven to protect and those that help to control oils and maintain a matt finish. This balance of clinical effectiveness and cosmetic mindfulness is expressed by its graphic identity, created by Auckland studio Akin, in the meeting of a bold black logotype and in the material interaction and contrast between uncoated paper and distinctive glossy print finish.

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