Logo Design & Branding Blog — BP&O

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El Pintor by Anagrama

Opinion by Richard Baird.

Graphic identity and packaging by Anagrama for mezcal and tequila brand El Pintor

El Pintor is a high-quality tequila and mezcal brand said to have been handcrafted by the world’s second certified maestro tequilero. El Pinto’s approach intends to create perfectly equilibrated spirits through the intersection of science and artistry. This artistry forms the basis of El Pinto’s graphic identity and packaging design developed by Anagrama. This is characterised by colour blocking, tapered bottle, distinctive screw cap and irregular label arrangement.

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Osofor by Paul Belford Ltd.

Opinion by Richard Baird.

Logo, stationery, packaging and splash page designed by Paul Belford Ltd. for lab diamond business Osofor

Osofor will be a digital-first and lab-grown diamond jewellery business able to create stones of any shape and cut. It will offer a modern and sustainable luxury brand to those who desire the material qualities of diamonds without the environmental and sociological impact. Osofor intends to distinguish itself further by fusing enduring aesthetic desirability and artisanal practice with experimental materials, unexpected production processes, a highly-personalised service and a “beautifully-designed immersive online experience”.

The business is currently at the stage of product development; working with scientists, material technologists and inventors to develop a carefully-crafted launch collection. Paul Belford Ltd. was commissioned by Osofor to develop its graphic identity. This is characterised by a variety of cut stone-like symbols, faceted stationery and an animated visual gesture online that refracts the white light of an uppercase sans-serif logotype. This links website splash page, business cards, letterhead and packaging.

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Maison De Greef 1848 by Base Design

Opinion by Richard Baird.

Logotype, graphic identity and packaging by Base Design for high-end jewellery brand, expert watchmaker and retailer Maison De Greef 1848

Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.

The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.

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