BPO


Galipette Cidre by Werklig, Finland

Opinion by Richard Baird.

Branding and packaging design for authentic, French premium cidre Galipette Cidre by Werklig, Finland

Galipette is a premium cidre made from 100% pure fermented apple juice (pur jus) pressed from apples that are hand picked from orchards in Brittany, Northwest France. Galipette is available as a Brut and a sweeter Biologique. These are free of gluten and added sugar and created for the international markets of Europe, North America and China by the Cider Supply Company, a businesses founded on the values of local craftsmanship and European cidre making heritage.

With the intention of engaging a market made up of urban, quality seeking people who appreciate freshness and the legacy of French Cidre, Scandinavian studio Werklig created a brand identity, packaging design and website that, rather than leveraging the rural aesthetic that proliferates the category, finds a comfortable balance between heritage cues and modernity, the familiar and the distinctive.

Continue reading this article


Fabric of Onehunga by Richards Partners, New Zealand

Opinion by Richard Baird.

Brand identity and brochure by Richards Partners for Auckland residential development Fabric of Onehunga

Fabric is a residential property development project and new pocket neighbourhood within the area of Onehunga, one of Auckland’s oldest suburbs and a brownfield site of warehouses with a light industrial heritage. Developers Lamont and Co., alongside Colliers International, commissioned graphic design studio Richards Partners to create a brand identity for the development that would link brochures, specifications pack, website and a variety of print communications for the showroom.

Richards Partners’ concept reflects the architecture and surrounding context of Fabric, which takes its name from the historical use of the site as a clothing factory, through logotype connected by the thread-like qualities of hyphens, built up into a custom display typeface, and the material quality of uncoated dyed papers, fabric cover and blind deboss.

Continue reading this article


AIGA Design Conference by Mother Design, United States

Opinion by Richard Baird.

Programme and brand identity system by New York based Mother Design for the AIGA Design Conference

The American Institute of Graphic Arts (AIGA) is a professional design organisation with a membership that covers all forms of visual communication, from graphic design, typography and interaction to branding, animation and environmental design. As well as supporting a community of over 25,000 nationwide members, advancing design as a professional craft, strategic advantage and vital cultural force, AIGA organises two biannual events; the AIGA Design Conference and GAIN: AIGA Design and Business Conference, which are held alternating years.

In 2016, the AIGA Design Conference became an annual event. This marked, after 100 years as standard-bearer for professional ethics and practices, a moment of transition, and the implementation of a new vision; to become a hub for “broader creative constituencies”.

Taking inspiration from the evolving nature of organisation and the unexpected ways that a diversity of people and ideas come together in one place, New York-based graphic design studio Mother Design created a visual identity of unusual forms, juxtaposition and sense of change for the AIGA Design Conference. This was implemented throughout the Las Vegas conference which took place between 17 – 19 October 2016.

Continue reading this article