The Assembly by Bravo, Singapore

Opinion by Richard Baird.

Logo and neon sign by Bravo for Singapore based men's retail store and coffee shop The Assembly

The Assembly and The Assembly Ground are a men’s retail destination and coffee shop in Singapore. The store stocks a variety of lifestyle labels for the “fun and spontaneous gentlemen who appreciate quality” while the coffee shop is a space for like-minded individuals to get together. Graphic design studio Bravo was responsible for creating a cohesive interior design and visual identity for both experiences.

Described as classic, versatile and playful, Bravo’s treatment mixes familiar fashion patterns with hand drawn illustrative flourishes and practical sans-serif typography across menus, business cards, bags and tags, and sets these within the context of an interior of robust, industrial and earthy material textures, surfaces and furniture. The project also included neon signage and menu design.

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