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Sushi & Co. by Bond, Finland

Opinion by Richard Baird.

Visual identity and menus for Baltic Sea cruise ship restaurant Sushi & Co. designed by Bond

Sushi & Co. is a restaurant and cafe onboard a cruise ship taking guests to destinations along the Baltic Sea. It has a modern interior design of dark and light wood furniture and fittings, warm low hanging lighting, organic patterned upholstery, cool grey walls, exposed brick panels, slate floors and a visual identity developed by Helsinki based studio Bond. Extending across menus, napkins, uniforms and signage, Bond’s visual identity leverages association, familiarity and the unexpected, through colour, form and type, to introduce a current Scandinavian simplicity to rich interior detail.

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Designtorget by Kurppa Hosk, Sweden

Opinion by Richard Baird.

Logo, print and packaging by Kurppa Hosk for Swedish contemporary furniture, art and design curator and retailer Designtorget

Designtorget is a Swedish design store and brand founded by architect Jerry Hellström in 1993 with the intention of making the very best contemporary furniture, arts and design from across the country available to the mass market. It now has 16 stores throughout Norway and Sweden and a broad catalogue of functional, high-quality products, selected by jury, produced by both unknown and established designers, and considered creative, innovative and have their own history. The brand is actively involved in the design community, committed to helping emerging designers, and has become an important driver behind the growing popularity of Swedish design.

Designtorget worked with Stockholm based graphic design studio Kurppa Hosk to redesign its brand identity in a way that would secure the store a more contemporary look and feel. This went on to include logotype, a flexible animated logo, tags, bags, stationery and package design.

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Marco Marco by Acre, Singapore

Opinion by Richard Baird.

Sans-serif logotype and business card design by Acre for Singapore based Italian restaurant brand Marco Marco

Marco Marco is an Italian restaurant business with five locations across the city-state of Singapore and an affordable menu made up of international interpretations of classic dishes. These are created from simple recipes inspired by modern food culture using fresh locally sourced ingredients. The name, a reference to the adventures of merchant traveller Marco Polo, was chosen to reflect the international meeting point of ingredients and cultures.

Marco Marco’s brand identity, designed by Acre, draws on the simplicity and accessibility of the experience, the quality and creativity of the dishes and their modern international influences, and visualises these through the juxtaposition of a simple type alongside the detail of deconstructed dish photography. The project included business card and menu design.

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