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Capt by Bunch, United Kingdom

Opinion by Richard Baird.

Brand Identity designed by Bunch for video making app and market platform Capt

Capt is a San Francisco-based start-up that connects creators wanting to monetize their videos with brands looking for new content and talent. The platform is made up of an app that allows creators to shoot, upload and license their videos, and a website that acts as a market place for buyers. This website also serves as a place to connect creatives with those who want to develop specific video content, as a tool to push assignments to qualified Capt creators by location and creator level, and provide access to and licenses for both global and hyperlocal video content.

Bunch worked with Capt on developing brand identity, mobile app and website. This takes the universal visual language of mobile recording and the lexicon of social media, and draws these into a simple but effective visual expression. This links folders, headed paper, business cards and branded hoodie, and runs across app and website.

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Sardine by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, menus and signage by British studio Here Design for London-based Southern French and Mediterranean food restaurant Sardine

Sardine is a restaurant, located on London’s Micawber Street, with a simple menu of rustic, Southern French and Mediterranean-inspired dishes cooked over a wood fire. It features an interior design of bent wood chairs, open kitchen, steel and light wood table tops and a brand identity created by Here Design. This adds a touch of a mediterranean colour to interior through menus and tile detail, while also linking other assets such as business cards and website.

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Hidden Characters by RE, Australia

Opinion by Richard Baird.

Brand identity and branded pencil boxes for Sydney-based PR firm Hidden Characters by RE, Australia

Hidden Characters is the latest PR offering from international advertising agency network M&CSaatchi. It replaces/is an evolution of Bang PR, developed in response to the changing public relations landscape.

With the advent of social media and the subsequent growth of non-traditional influencers and an increase in inauthentic product placement, Hidden Characters intends to make sure that their client’s reach is handled in an ethical and authentic way.

Sydney-based graphic design studio RE worked to created a brand identity for Hidden Characters that articulates this intention with a concept that makes a connection between the hidden characters that shape how text appears and the creative behind the scenes shaping of a brand’s public perception. The idea of the seen and unseen plays out in a number of ways in print, and links business cards, headed paper, stationery and brochure.

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Earls.67 by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gift card with gold block foil print finish by Glasfurd & Walker for US and Canadian restaurant chain prototype Earls.67

Earls is a family-owned premium but casual restaurant chain with 66 locations throughout Canada and the United States and a thirty year history. The hospitality sector has seen a lot of change in this time. It continues to be highly competitive and often demands innovation and adaptability to remain relevant. With this in mind, Earls commissioned Canadian graphic design studio Glasfurd & Walker and interior design studio Ste Marie to reimagine the Earls brand as a one-off canteen and bar. Earls.67 is the result of this collaboration.

Earls.67 is a prototype, located at Bankers Hall in downtown Calgary, developed to test collaborations and new ideas. It is inspired by Earls 30 year history of burgers and bustling bars, food with an international twist, experimentation, energy and a focus on customer service. This is reflected in its menu, interior design and throughout a brand identity design that draws on Earls’ heritage and, in the words of Glasfurd & Walker, refocuses this through a contemporary lens. Brand identity runs across a variety of assets, these include, but are not limited to, logo and logotype, menus, interior graphics, business cards, wallpaper, gift cards, growlers and napkins.

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