BPO


Bier Bier by Tsto, Finland

Opinion by Richard Baird.

Branding, logotype and beer mats for Helsinki based beer bar Bier Bier by Finnish graphic design studio Tsto

Bier Bier is located on the ground floor of a striking Art Nouveau building in the centre of Helsinki, and part of The We Are Group, alongside wine bar Vin Vin, restaurant Story and wine importer and wholesaler Viinitie. It has over 100 different types of beer and an interior of dark wood panels and carved frames, ocean green walls, light wood tiled flooring, tan and dark leather upholstered furniture, exposed bulbs and copper detailing. Bier Bier also features a new brand identity created by graphic design studio Tsto, which included custom typography and extends across coasters, neon and backlit signage.

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Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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Johnny Roxburgh by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business card for UK party architect Johnny Roxburgh by graphic design studio Bunch

Johnny Roxburgh is an entertainer and party designer working with the rich and famous nationally and internationally. He has over thirty years of experience and has held a royal warrant for the last nine. In the words of The Scotsman, Johnny is capable of turning the whims and fancies of the world’s wealthiest one percent into glittering realities. These have included, but are certainly not limited to, society weddings, balls and film premieres.

No matter how glamorous and glittering these parties may be, his brand identity, created by graphic design studio Bunch, and reaching across cloakroom and luggage tickets, is one of surprising restraint, small typographical flourish and usefulness, but also one with light-hearted and humorous potential.

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