BPO


Helsinki City Museum by Werklig, Finland

Opinion by Richard Baird.

Logo and branded shopping bags by Finnish graphic design studio Werklig for Helsinki City Museum

Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.

To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.

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ArtRabbit by Bond, United Kingdom

Opinion by Richard Baird.

Wordmark for global contemporary art platform ArtRabbit by Bond, United Kingdom,

ArtRabbit is a global platform for the promotion, discovery and appreciation of contemporary art, connecting thousands of art spaces, exhibitions and events to artists, art professionals, collectors, students and anyone interested in art. Bond’s London-based studio worked with the team at ArtRabbit to create a new wordmark and brand language that could be used both in print and online.

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APartMENT by UMA, Japan

Opinion by Richard Baird.

Wordmark, signage and facade by UMA for property development APartMENT in the new creative hub of Osaka's Kitakagaya area

APartMENT is a residential property development in Kitakagaya, a former industrial area of Osaka, Japan. It is part of the Kitakagaya Creative Village Project, an initiative to turn an area, left unused since 1988 following the withdrawal of Namura Shipbuilding Co., into a creative hub. With recent investment many of the warehouses and sprawling factory buildings have been turned into creative spaces and facilities to attract artists, architects and arts organizations.

Working in collaboration with 8 artists, APartMENT is an effort to renovate worker’s housing of Kitakagaya’s industrial past for these new creative inhabitants. This development goes beyond architecture, also encompassing contemporary art, product design and lighting, new technology, interior design and landscaping. APartMENT is made up of three floors, has 18 apartments and a “tool box project” / workshop that allows residents to “edit” their space. It also features a brand identity by local studio UMA. This included naming, wordmark, signage and facade design.

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Happy Maple by Garbett, Australia

Opinion by Richard Baird.

Brand identity, brand t-shirt and badges by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Happy Maple is a Adelaide-based bakery dedicated to producing small batch 100% vegan donuts, baked not fried, made from gluten, tree nut and peanut free recipes. Orders are by phone, e-mail or through their pop-up stores. There is no website, just a social media presence with lots of donut images, a personable approach to communication, and a cheerful brand identity created by local graphic design studio Garbett.

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