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The Best of BP&O — Brand Identities of 2016

Selected by Richard Baird.

The Best Brand Identities of 2016

2016’s brand identity highlights included Franklyn’s work for Kimski, which featured some playful and idiosyncratic illustrative detail, Triboro’s colourful imagery for New York restaurant Sauvage, and Sagmeister & Walsh’s brand identity and mural for Otium. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together the most interesting, unexpected or unusual projects published on the site in 2016 for another opportunity to be seen and shared. These balance a strong concept with a compelling aesthetic and communicative intention that, between them, appropriately plays with photography, colour, texture, layout, form, type, print finish and on one occasion, also extends to interior design.

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Verso Architecture+Interiors by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity by Studio South for Auckland-based architecture and interior business Verso

Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.

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The Best of BP&O — Packaging of 2016

Selected by Richard Baird.

The Very Best Creative Packaging Design of 2016

2016’s package design highlights included Bond’s work for Allsorts Black & White Edition, Bielke & Yang’s packaging for Solrug and Stockholm Design Lab’s boxes for Víspera Coffee. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series. This feature brings together the most interesting, unexpected or unusual packaging systems published on the site during 2016 for another opportunity to be seen and shared. These balance a strong and appropriate concept with a compelling aesthetic that, between them play with image, colour, texture, layout, form, type and print finish. What were your favourites of 2016?

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Roster Bar & Restaurant by Bond, Finland

Opinion by Richard Baird.

Logotype and branded apron by Bond for Helsinki bar and restaurant Roster

Roster is a bar and restaurant on the corner of Pohjoisesplanadi and Unioninkatu in the Tori Quarters of Helsinki. It features an impressive interior made up of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated in its design, Roster is a casual rather than formal dinning experience.

The eclectic but cohesive style that proliferates interior, its high-quality food but with a more informal service, and the brisk and humorous character of Roster’s two founders informed the development of the restaurant’s brand identity. This is characterised by typographical contrast and a series of tattoo-inspired illustrations created by graphic design studio Bond. This links a variety of printed assets that included business cards and menus, as well as uniforms and awnings.

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