Opinion by Richard Baird.
Capt is a San Francisco-based start-up that connects creators wanting to monetize their videos with brands looking for new content and talent. The platform is made up of an app that allows creators to shoot, upload and license their videos, and a website that acts as a market place for buyers. This website also serves as a place to connect creatives with those who want to develop specific video content, as a tool to push assignments to qualified Capt creators by location and creator level, and provide access to and licenses for both global and hyperlocal video content.
Bunch worked with Capt on developing brand identity, mobile app and website. This takes the universal visual language of mobile recording and the lexicon of social media, and draws these into a simple but effective visual expression. This links folders, headed paper, business cards and branded hoodie, and runs across app and website.
Selected by Richard Baird.
November’s highlights included Glasfurd & Walker’s work for Earls.67, Emma Magnusson Arkitektur by Lundgren+Lindqvist, and Folch’s brand identity and packaging for product company for DOIY. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most unusual / distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.