Hanna Ukura is a portrait and fashion photographer with an interest in geometric forms, patterns, texture and described as having a slightly dark and dreamy style. Her visual identity, designed by Stockholm based Dalston, is an unusual and slightly surrealist contrast of organic marble pattern, geometric shapes and tall well spaced san serif letter-forms that cleverly captures the complexity and photographic craft of Hanna’s work.
Originally established in 1929 as the Newark Nut Company, Nuts.com is a family owned on-line retailer of nuts, dried fruit, snacks, chocolate, tea and coffee. Following a recent url change, international design agency Pentagram, lead by partner Michael Bierut, created a new visual identity and packaging solution ‘that would help establish Nuts.com as a distinctive brand’.
Based around a bright and distinctive colour palette, organic, heavy line-weight character illustrations (their hidden arms giving them a childlike cheek but innocent personality), a loose, ‘hand rendered’ proprietary typeface alongside an uncoated unbleached material choice, the design solution successfully mixes the playful, conversational and tactile to capture the brand’s youthful, personal and wholesome sensibility.