Givr is a loyalty points scheme that will deliver donations to global charities on card purchases as an alternative to the low personal rewards of high street retailers and supermarkets. I, Richard Baird, was commissioned to develop a visual identity that would resolve the brands modern and technological approach to giving but executed with a friendly and accessible subtly.
March saw the launch of Evo, a new bank with a customer first proposition and over 120 planned branches across Spain. Evo’s identity, developed by international design agency Saffron, utilises a geometric and monochromatic approach to visualise a clear, honest and understandable banking practice and its single product offering.
Located in the Pool region of West Cornwall, Heartlands, previously home to a tin mine, recently underwent a period of redevelopment after 400 years of inactivity and was opened up to the general public this spring. The Heartlands’ identity, designed by UK based creative studio A-Side, takes the systematic approach of heavy industry, machinery and elemental materials and gives it a playful accessible twist.