BPO


Mattias Jersild designed by BVD

Logo and business card with an Indigo type-only design solution for Swedish copywriter Mattias Jersild created by BVD

Of all BVD’s recent projects, which includes their packaging for 7-Eleven – a blog favourite this and last week -, it is their work for Swedish copywriter Mattias Jersild that really stood out for me. It is an incredibly simple but wonderfully laid out, spaced and restrained solution that introduces variety through an interesting mix of lowercase, sentence case and uppercase typography set out as paragraphs and footnotes using the Swedish typeface Indigo. A choice that, by drawing on classic 15th and 16th century literary references, digitally adapting these to fit contemporary printing techniques and giving ‘optimal legibility to ordinary type sizes’ – works well to convey a sense of timelessness, professionalism and academia.

There is an honesty and straightforwardness in the uncoated nature of the paper, the single black ink print treatment and the way the logo-type sits unassumingly within the body of the content – marked only by a change to and motion of an italic – which feels complementary rather than appearing overtly individual. The absence of iconic or superfluous detail clearly places language at the very heart of the identity with a modernistic design sophistication and although I cannot read Swedish I have no doubt that there is a personal relevance to every word.

Continue reading this article


Sweet Greek designed by Studio Brave

Opinion by Richard Baird.

Logotype for Melbourne food store Sweet Greek designed by Studio Bravo

Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the loose and personal qualities of a hand rendered logo-type and monogram with illustrations of meats, olives and laurel wreathes. Executed across a tactile, uncoated board with elements associated with craft such as string, stickers, the texture of a hand stamped print finish and a single, economical, cobalt blue—reminiscent of china dining sets and the Greek national flag—these elements convey a culinary honesty representative of authentic products made from simple, local and good quality ingredients.

Continue reading this article


PizzaLuxe designed by Touch

Logo for freshly-baked, deluxe pizza restaurant Pizza Luxe designed by Touch

PizzaLuxe is a restaurant located on London’s Brick Lane that hand makes good-value, freshly baked pizzas using locally sourced, ‘deluxe’ ingredients. To coincide with an expansion into the Westfield centre, Stratford, the brand approached Edinburgh-based design studio Touch to develop a new visual identity that would communicate their core values within a more ‘polished’ environment.

Continue reading this article