BPO


Pact designed by Acre

Logo and business card with marble pattern designed by Acre for co-branded retail partnership Pact

Pact is a co-branded venture and partnership between like-minded businesses located in Singapore’s Orchard Central shopping centre. The venture’s visual identity, created by design agency Acre, contrasts the geometry, square terminals and single line weight consistency of a custom ampersand (a simple and universal unifier) and the broadly spaced, neutral sans-serif characters of the logo-type with the organic, dual colour marble finish, uncoated, unbleached material choices, stickers and wood of the collaterals. A simple fusion of fashion and contemporary arts and crafts cues that binds a variety of retailers and services under the themes of evolving, natural and collaborative process and good quality personal service.

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Hardpop designed by Face

Logo designed by Face for electronic music venue Hardpop

Hardpop is an electronic music venue located in the Mexican city of Juárez that plays host to both international and national DJ’s. Their new brand identity, a contemporary interpretation of classic military insignia, familiar and unusual typographic forms, print that reflects the contrasting nature of the name through material choice, colour and print finish, was created by design studio Face.

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RNC Translations designed by Studio Constantine

Logo designed by Studio Constantine for translator Renata Noronha Cossio

Renata Noronha Cossio is a Brazilian-based provider of ‘sworn’ Portuguese, French and English translation services that cover official documents such as birth, marriage and academic certificates, passports and residential permits. Her visual identity, developed by creative design agency Studio Constantine, is a really interesting and unusual diagrammatic interpretation of a classic monogrammatic presentation of personal service. Its combination of fine line work, arrows, light geometric type, use of space and complete three-point structure conveys a closed system privacy, a full service proposition that brings together Renta’s linguistic experience of three languages and a technicality that implies a high level of ability.

The expanding and contracting application of the identity across the stationery and website introduces both a graphic and metaphorical flexibility while a bright yellow spot—its gradation delivering a sense of transition that resonates well with the theme of translation—across a cool concrete grey uncoated substrate achieves a distinctive, urban and contemporary sensibility.

The result is a smart contrast of individuality, energy and transition alongside practical experience, authority, reliability and a structured approach, executed with an appropriate restraint.

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