Logo & Brand Identity Review & Inspiration — BP&O

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Osofor by Paul Belford Ltd.

Opinion by Richard Baird.

Logo, stationery, packaging and splash page designed by Paul Belford Ltd. for lab diamond business Osofor

Osofor will be a digital-first and lab-grown diamond jewellery business able to create stones of any shape and cut. It will offer a modern and sustainable luxury brand to those who desire the material qualities of diamonds without the environmental and sociological impact. Osofor intends to distinguish itself further by fusing enduring aesthetic desirability and artisanal practice with experimental materials, unexpected production processes, a highly-personalised service and a “beautifully-designed immersive online experience”.

The business is currently at the stage of product development; working with scientists, material technologists and inventors to develop a carefully-crafted launch collection. Paul Belford Ltd. was commissioned by Osofor to develop its graphic identity. This is characterised by a variety of cut stone-like symbols, faceted stationery and an animated visual gesture online that refracts the white light of an uppercase sans-serif logotype. This links website splash page, business cards, letterhead and packaging.

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Maison De Greef 1848 by Base Design

Opinion by Richard Baird.

Logotype, graphic identity and packaging by Base Design for high-end jewellery brand, expert watchmaker and retailer Maison De Greef 1848

Maison De Greef 1848 is a high-end luxury jewellery brand, expert watchmaker and retailer that opened its first shop in 1848 at 24 Rue au Beurr, Brussels. Shortly after De Greef became the official clockmaker for the Belgian National Railway Company and then the supplier of pocket watches for the Belgian Navy.

The brand has built an enduring legacy and weathered many changes over its 170-year life. It remains a family business and is in the hands of its seventh generation. This new generation worked with Base Design to rethink the clichés of the market and develop a new graphic identity. This is characterised by a bold simplicity of type and in words, a contrast of colour and a conviviality of image, and included stationery, packaging, bags and website design.

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LogoArchive #1 by BP&O

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up. Today’s zine format and the revival of the independent publishing spirit of the past is a provocation. It is an opportunity to further the practice of research, archival and dissemination beyond the book. A chance to investigate the potential of both individual object and its context within an ongoing project.

This first edition is a compact 10 pages printed on Colorplan Ebony 175gsm with eight passes of white and finished with black staples, it is a small first step but with ambitions to grow into a compelling and accessible series with each new zine marking its role within a continuum through the addition of an extra sheet (4pp). It is the first printed piece to fall under the BP&O publishing arm and hope our readers will get behind this.

UPDATE: LogoArchive #1 has sold out. Thanks to everyone who bought a copy, to those that have shared images on Twitter and Instagram, those that took copies for their shops, and to LogoDesignLoveDesign Week and Dezeen for writing articles about the project. I’m currently working on #2 and expect to have it ready early to mid-August.

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