Logotypes — BP&O

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Boundless Theatre by Spy, United Kingdom

Opinion by Richard Baird.

Logotype, posters, programme, business cards and website by London based studio Spy for Boundless Theatre

Boundless Theatre, led by Artistic Director Rob Drummer, is a UK based theatrical group that creates plays for 15 to 25 year olds, “as well as curious others”, that respond to a diverse global culture and empowers young people to collaborate and find their voice. In the spirit of the name, Boundless Theatre tours both nationally and internationally.

With the intention of increasing the profile of the theatre, developing the audience within their core demographic, and engaging with guardians, teachers and donors, Boundless Theatre worked with design studio Spy to develop a new graphic identity. This links a variety of printed materials. These included posters, programmes, business cards and box tape, and extend to digital experiences for mobile and desktop.

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CCA Architecture by Manual, United States

Opinion by Richard Baird.

Graphic identity, posters, brochure and signage by Manual for The Architecture Division of the California College of the Arts

The Architecture Division of the California College of the Arts (CCA) is an internationally recognised leader in architecture and interior design education. Its programs, which focus on digital technologies and material systems, design research and urban agency, were developed to prepare students for creative practice where material innovation and formal experimentation meet social engagement and cultural collaboration. CCA Architecture strives to develop the next generation of architects and designers, those who will go on to shape the future of the built environment.

American studio Manual worked with the college to develop a unifying graphic identity for the division, to differentiate it within an art college with a diverse curriculum, and strengthen its wide-ranging communication materials, those that are aimed at prospective international students, faculty members and visiting lecturers. Using a simple /\ motif and employing a variety in its implementation Manual find an interesting balance between the structural, the material and the digital across brochures, posters and wayfinding.

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A.N Other by Socio Design, United Kingdom

Opinion by Richard Baird

Luxury fragrance brand A.N Other – Branding and packaging by Socio Design, United King dom

A. N Other gives its perfumers the creative room to craft limited edition, luxury and high concentration fragrances free from the pressures of consumer trends, market segmentation and budgetary constraints. These are then sold directly to consumers through its website. A.N Other places greater value on the internal composition of each of its fragrances, and the inspirations and aspirations of its creators, than the outward expression and associated expense of boutique spaces, lavish adverts, glossy magazine coverage and celebrity endorsements. This direct to consumer approach and a focus on ingredient quality, concentration and sustainability, as well as perfumer and fragrance story, is distilled down and projected by graphic identity, developed by Socio Design, initially online through website, and continuing into packaging. These are linked by naming and strategy, and by details that include bespoke typeface and logotype, brand imagery and copywriting, also created by Socio Design.

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