Opinion by Richard Baird.
With the intention of being the most creative organisation in the world the BBC has developed its own in-house agency, BBC Creative, to develop cross-platform marketing materials such as trails and idents to engage with a global audience and bring to their attention the vast range of BBC programmes and services available. To express this unified vision and creative potential, BBC Creative worked with London based studio Spin to develop their graphic identity. Drawing on the iconic three blocks associated with the BBC, Spin introduce a fourth, a creative box and abstract C as a way to form a critical and essential relationship between the BBC and creative thinking in a concise and dynamic manner. This is deployed as small details across mugs and tote bags, all the way up to supergraphics that run across walls.
Opinion by Richard Baird
Tale London creates photorealistic renderings for both interior design and architectural clients across a diverse range of projects, from the traditional and rich to the modern and simple. Their sensitivity to both exterior structure and interior materiality, as well as associated considerations and a stylistic breadth, is expressed by Tale London’s visual identity, designed by Two Times Elliott, in the graphic and the material, the way the two intersect, and a system that affords Tale London a visual variety across different channels of communication.