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Twice Fashion by SocioDesign, United Kingdom

Opinion by Richard Baird.

Branding for Chinese luxury accessory brand Twice by London based graphic design studio Socio Design

Twice Fashion is a Chinese luxury accessory brand established by Tina Tian and Dr Mirko Wormuth in 2007. Since then it has grown to become one of the country’s top accessory brands, with stores in Beijing, Tianjing and Chongqing. Twice Fashion is described by SocioDesign, the London based graphic design studio behind its rebrand, as having helped shaped China’s ‘fast’ fashion industry.

With the intention of building on their success in mainland China, while also setting the stage for a move into the international market, Twice Fashion worked with SocioDesign to develop a new visual identity treatment. This included logo, logotype, packaging, bags and business card design, with consideration given to the brand’s existing visual language, reworking it where necessary, and its global aspirations.

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Vinoteca by dn&co, United Kingdom

Opinion by Richard Baird.

Branding and menu design for London restaurant group Vinoteca by British graphic design studio dn&co.

Vinoteca is a group of London based restaurants, founded by business partners and friends Brett Woonton and Charlie Young, that were inspired by the wine bars of Spain and Italy. Aside from the restaurant experience, and as a testament to the quality of their wine list, these restaurants also operate as local wine retailers.

dn&co. were commissioned to refresh and formalise Vinoteca’s brand identity. With an emphasis on balance and clarity, and a desire to convey Vinoteca’s welcoming and easily digestible take on the complex world of wine, dn&co., in opposition to the simplicity and clinicality often favoured by similarly positioned restaurants, embraces material colour and texture, typographic reduction and flourish, space and rich photography. This extends across menus, wine lists and labels, business cards and website.

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BOL by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design and branding for Bol veg pots by graphic design studio B&B Studio

BOL is a range of vegetable pots made from fresh natural ingredients using recipes inspired by local chefs and street market stalls from a variety of international destinations, packed and presented with a modern on-the-go convenience in mind. BOL was created by Paul Brown, the former general manager of Innocent’s food division, following the company’s exit from the category, and features brand identity and packaging created by UK based graphic design agency B&B Studio.

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