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UAL 2016–17 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Graphic design by Spy for the University of the Arts London

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around a robust, black and white typographic system, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This month sees the launch of the UAL 2015 campaign, developed by London based graphic design studio Spy, for Camberwell, Chelsea and Wimbledon. Spy were commissioned to develop a vibrant, engaging brand campaign to launch in the summer that would drive student recruitment and brand awareness. The campaign included ads, posters, digital banners, brochures, prospectus, e-flyers and way finding around each campus.

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Virginia Hayward by Salad, United Kingdom

Opinion by Richard Baird.

Branding by Salad for British hamper business Virginia Hayward

Virginia Hayward is a family run business that creates hampers and gifts for both the retail and wholesale markets. It began life 30 years ago, from home, on a kitchen table, and has developed into one of the largest hamper companies working in the UK today.

With ambitious plans for growth, Virginia Hayward worked with Bournemouth and London based graphic design studio Salad to reimagine and resolve what had become a diluted set of assets across a variety of touch points with a new brand identity system. This system went on to include a new logotype, colour palette, campaign brochure, seasonal photography, business card design and website.

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Fever-Tree by B&B Studio, United Kingdom

Opinion by Richard Baird.

Package design by London based B&B Studio for premium natural tonic and soft drink mixer brand Fever-Tree

Responding to the continued and widespread use of preservatives, artificial sweeteners and cheap aromatics, Charles Rolls and Tim Warrillow combined their experience of the beverage and luxury food industries to develop a tonic made from natural high quality ingredients. Since its launch in 2005, under the brand Fever-Tree—the colloquial name for the cinchona tree, source of quinine, a key ingredient in tonic—the range has grown year on year and now includes a variety of soft drink mixers alongside its tonic waters.

Experiencing growth and critical acclaim, Fever-Tree worked with London based B&B Studio to refresh its package design and secure a prouder more contemporary aesthetic more in line with its premium positioning. The studio’s approach is a sensitive revision, replacing type, improving colour and addressing proportion alongside a more proprietary logotype treatment.

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