SugarSin will be a modern sweet shop experience opening in central London later this year, billed as ‘non-traditional’ their brand identity was undertaken by UK based design agency & Smith who developed a more sophisticated retail proposition for both adults and children.
It has been reported by Creative Review that the London identity originally designed by Johnson Banks is to be replaced by a concept submitted during the original tender process designed by Saffron. Some confusion has been raised as to the process that lead to this change as explained on the Creative Review Website
Design agency B&B Studio have developed a fresh perspective on Innocent’s juice range packaging that “combines all that’s great about the brand’s iconic design with the essential cues of the juice category” which also extends to their smoothie range. This builds on Family&Friends structural design that replaced some of the larger Tetra pack products with an easy to poor PET bottle that utilises recycled materials to “increase taste appeal, in-store standout and simply be more fun to pull out of the fridge each day.”