Opinion by Richard Baird
Peter Bailey Company is an international representative of unique and talented photographers and digital artists. Since its founding in 1982 it has grown internationally, and now has offices in both London and New York and commissions photo, motion and CGI work for a global client base. Their new visual identity, designed by creative agency Bunch, utilises negative space in the creation of a colourful PB monogram and is bold and confident in its consistent application and relationship with photography. This post was originally published June 2011, and was update October 2017 with more images.
Yoobi Sushi will be a new Japanese hand crafted seafood experience based in Soho, London serving temaki rolls and fresh sushi, eaten by hand from a cone in a restaurant. The new name and identity, managed by brand design agency ico is based around the word ‘yubi’ (Japanese for finger) and was inspired by the founders’ trips to Rio and Tokyo.
Bio Green Dairy is a UK producer of drinking yoghurt that blends real fruit and good bacteria. As part of a brand overhaul they turned to London based design agency B&B to develop a new name, identity and packaging proposition that would deliver a stronger presence in an increasingly saturated market. Now retailing under the name Good Heavens! and labelled a ’boutique dairy’ the product has been repositioned as ‘indulgent’ and ‘feminine’.