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John Lewis Childrenswear by Charlie Smith Design, UK

Opinion by Richard Baird.

Brand identity and tags for John Lewis Childrenswear Department by Charlie Smith Design, London, UK

London-based studio Charlie Smith Design worked with British department store John Lewis to develop the visual identity system and packaging for their childrenswear department. The system needed to appeal to girls and boys aged from 2 to 14 (and presumably their parents), and connect a broad range of accessories and garments that included denim, swimwear, shoes and underwear.

The result is as a contemporary and playful typographic treatment that uses structure to call out gender, colour to identify different sizes, and materiality to deliver both contrast and continuity between identity and products.

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WallpaperSTORE* by A Practice For Everyday Life, UK

Opinion by Richard Baird.

Packaging for WallpaperSTORE* by A Practice For Everyday Life, United Kingdom

WallpaperSTORE* is the online store of UK architecture, interior, fashion, art and contemporary design magazine Wallpaper*. It features and ships worldwide a broad but tightly curated catalogue of tabletop, lighting, desktop, stationery, grooming, technology and travel objects. Many of these objects, while individually distinctive, share a sense of contrast; in form and finish, materiality and colour, but also in their contemporary crafted quality.

WallpaperSTORE* worked with London-based graphic design studio A Practice For Everyday Life on a broad range of packaging. This included gift and shipping boxes, tissue paper and box tape, gift bags and stickers, document sleeves and information cards. These needed to be suitable for holding everything from letter openers to large-scale pieces of furniture.

Drawing their inspiration from the Wallpaper* asterisk and brand colour palette, and leveraging the material language of standard packaging, the studio created a system of geometric patterns, kraft cardboard boxes and coloured sleeves that together are robust, visually appealing and add value. Although WallpaperSTORE* launched in summer of 2015 A Practice For Everyday Life documented their packaging work and recently added it to their website.

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Collect by Spin, United Kingdom (Preview)

Opinion by Richard Baird.

Brand identity and print for contemporary international art fair Collect, designed by Spin, London, UK

Collect is an international art fair that will take place between the 2–6 of February 2017 at London’s Saatchi Gallery. Presented by the Crafts Council, Collect will give visitors the chance to see and buy museum-quality and contemporary ceramics, glass, jewellery, wood, metal and textiles created by established and emerging artists and makers represented by over thirty of the world’s best galleries.

Collect’s brand identity, designed by Spin, draws character, play and visual interest from an economical use of a single and fairly austere font, and a black and white colour palette, and went on to include print communication, as documented here, art direction, animation, advertising, signage and environmental graphics.

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