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Mercht by Robot Food, United Kingdom

Opinion by Richard Baird.

Brand identity and badges for UK based custom merchandise business Mercht by Robot Food

Mercht is a UK based custom merchandise business, created by the team at Awesome Merchandise, that offers its customers a risk-free way to design, sell and ship customised t-shirts and wearable accessories, through an online showcase and print on demand service. It is a platform where, if designs sell well, both parties profit, with neither loosing if they do not.

Leeds based graphic design studio Robot Food, the studio behind Awesome Merchandise’s brand identity, developed an identity for Mercht that captures the creative, custom and accessible spirit of the service through a playful and convivial mix of bright colour, hand drawn lettering and pattern, which links a variety of collateral. This included badges, stickers, notebooks and packaging, postcards and branded t-shirts.

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Equals Consulting by Spin, United Kingdom

Opinion by Richard Baird.

Brand identity and business cards for Equals Consulting by Spin, United Kingdom

Equals is a UK independent cost and project management consultancy. Although not the largest, it is described as being an industry leader with a wide variety of clients. Equals recently worked with London based graphic design studio Spin to develop a new visual language that would be confident, bold and cohesive. This extended across stationery, business cards, book and manual templates, technical documents, signage, web design and implementation.

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Shuang Shuang by ico Design, United Kingdom

Opinion by Richard Baird.

Branding for Shuang Shuang by ico Design, United Kingdom

Shuang Shuang is new restaurant experience, located on London’s Shaftesbury Ave, that brings a contemporary twist on hotpot—a long-established and family favourite throughout China and East Asia, and a fun and social way of eating—to the United Kingdom. Shuang Shuang worked with London based graphic design studio ico Design on naming and interior design, as well as brand identity. This extends across signage, tableware, menus and website.

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