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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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Someone Somewhere by Sociedad Anónima, Mexico

Opinion by Richard Baird.

Logo and packaging by Sociedad Anonima for Mexican clothing, bag and accessory brand Someone Somewhere

Someone Somewhere is a clothing and accessories brand. Each of its products are designed and made in Mexico by small communities of textile artisans. The social and cultural contexts that are the foundation of brand are expressed by its new visual identity, created by Mexico City-based graphic design studio Sociedad Anonima, through naming and a graphic device that calls out maker and origin.

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Qoñi by Leo Burnett, Canada

Opinion by Richard Baird.

Logotype and uncoated and unbleached products tags by Toronto-based Leo Burnett Design for Peruvian handmade knitwear brand Qoñi

Qoñi is a small artisan community in the Peruvian city of Puno creating hand knitted socks, scarves, gloves and shawls from alpaca fleece. With a desire to present itself as a modern fashion brand and with the intention of entering the international market, Qoñi worked with Toronto-based graphic design studio Leo Burnett to develop a new visual identity; from naming to wordmark, brand story to lookbook, and extending to promotional material and retail tags.

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Farah by Post, United Kingdom

Opinion by Richard Baird.

Branding for UK men's fashion brand Farah Farah by graphic design studio Post

Farah is a men’s fashion brand with a seasonal catalogue of shirts, polo shirts, knitwear, jackets, footwear, bags and accessories available online and from high street and department store premises in the United Kingdom. Following two years of collaboration, London based graphic design studio Post were commissioned by Farah to refresh its visual identity, from labelling, retail concept, internal communications and art direction, to stationery, business cards, brand book and signage.

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