Posted: November 12, 2014 Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Bakery Logos and Packaging, Best Packaging Designs, Brand Identity Blog, Brand Identity Design, Brand Identity Reviews, Branding, Branding News, Branding Reviews, Business Card Design, Colour in Use: Pastels, Creative Packaging, Designed by Anagrama, From Latin America, Graphic Design Blog, Logotypes, Luxury Logos and Packaging Design, Mexican Design, Monogram Design, New Logo, Packaging Company, Packaging Design, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Silver Block Foil, Snack Packaging Design, Stationery Design, The Best Brand Identities of 2014, The Best Packaging of 2014
Opinion by Richard Baird.
Neat Confections is a San Pedro-based pastry shop creating handmade biscuits and cakes using organic spices and fruits, are absent decoration and specifically developed as a wine or tea accompaniment. Neat Confectionery’s brand identity and packaging solution, designed by Anagrama, draws its inspiration from the theme of perfection and craft, which is then visualised through what the studio describe as a “pureness” of their structural design solution and material choice. A mirrored card box, the standout choice and defining quality of the project, was selected to emphasise the detail of the confectionery while pastel inks across white stickers add a warmth and functionality that divide varieties.
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