BPO


Filmore by Freytag Anderson, United Kingdom

Opinion by Richard Baird.

Logo, brand identity and package design by Glasgow-based Freytag Anderson for Scottish unisex skincare range Filmore

Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging design. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.

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Mere by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand identity and inlaid menu covers designed by Bibliothèque for Monica Galetti's new London restaurant Mere

Mere–pronounced Mary–is a modern two-storey restaurant and bar, located in London’s Fitzrovia, developed by chef Monica Galetti and sommelier David Galetti, working in collaboration with Westbury Street Holdings.

The restaurant has a menu of simple dishes made from seasonal produce using classic techniques, and influenced by the French and South Pacific heritage of David and Monica, respectively. It also features a warm interior of rich material detail and pattern, created by Softroom.

Mere’s brand identity, developed by London-based design studio Bibliothèque, brings these interior details together and draws a sense of refinement, craft and character from the intersection of materials and the use of unusual typographic form across menus, receipt holders, business cards, cloakroom tags and signage.

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The Dayrooms by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

The Dayrooms is a multi-label womenswear store, located in the London district of Notting Hill, created by Aytan Mehdiyeva and Zumrud Mammadova. The store gives a UK platform to emerging Australian designers and is an expression of Aytan and Zumrud’s shared passion for fashion and travel, and Aytan’s love of photography, textiles and Australian craftsmanship. This is reflected throughout The Dayroom’s graphic identity, developed by Two Times Elliott, not only in the simple but carefully crafted intersection of reductive graphic expression and material detail, but in the concept of curated moments, expressed through language, image and objects.

Building on their work for The Dayrooms’ retail space, Two Times Elliott also went on to develop graphic identity, spacial creative and brand direction for The Dayrooms Café, an Australian-inspired organic café located in the London boroughs of Holborn and Notting Hill. Assets included loyalty cards, coffee cups, takeaway bags, branded tissue paper and website.

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