Posted: November 12, 2015 Filed under: Fonts in Use, Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, British Design, Condensed Logotypes, Condensed Typography, Copy Opinion by Seth Rowden, Creative Packaging, Designed by Robot Food, Designed in Leeds, Foil Blocking, Fonts by Hoefler & Co., Fonts in Use: Knockout, Fonts in Use: Rukola, From the United Kingdom, Graphic Design Blog, Handcraft, Illustration, Logo Design Inspiration, Logo Design Resource, Logo News, Logotypes, Luxury Logos and Packaging Design, Marble Patterns, Monogram Design, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Script Typography, Snack Packaging Design, Snack Pot Packaging, Stickers, The Best Brand Identities of 2015, The Best Packaging of 2015, Uncoated Papers & Cards
Opinion by Richard Baird & Seth Rowden
Naughty But Rice is a rice pudding range created by The Hain Daniels Group in response to an increase in the dessert’s popularity in the United Kingdom. Unlike the product’s of established and mainstream brands, Naughty But Rice, as the name suggests, offers consumers a modern and indulgent twist on the traditional favourite, with flavours that include Coconut & Raspberry, Salted Caramel and Chocolate Orange.
The range features a brand identity and package design, developed by Leeds based graphic design studio Robot Food, that leaves behind what the studio describe as tired category conventions, and instead, embraces the striking and high-contrast, in structure, type, colour, space and illustration. Since its launch, Naughty But Nice has secured shelf space in supermarkets such as Asda, Morrisons, Sainsbury’s and Booths.
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Posted: October 14, 2015 Filed under: Fashion, Logo Reviews | Tags: Black Block Foil, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, British Design, Calligraphic Typography, Colour in Use: Pink, Coloured Paper, Corporate Identity Design, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Socio Design, Designed in London, Emboss Detail, Fashion Store, Foil Blocking, Fonts in Use: Plantin, From Asia, From Europe, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimalist Brand Identities, Pastel Coloured Papers, Pastel Colours, Sans-serif Typography, Stationery Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Twice Fashion is a Chinese luxury accessory brand established by Tina Tian and Dr Mirko Wormuth in 2007. Since then it has grown to become one of the country’s top accessory brands, with stores in Beijing, Tianjing and Chongqing. Twice Fashion is described by SocioDesign, the London based graphic design studio behind its rebrand, as having helped shaped China’s ‘fast’ fashion industry.
With the intention of building on their success in mainland China, while also setting the stage for a move into the international market, Twice Fashion worked with SocioDesign to develop a new visual identity treatment. This included logo, logotype, packaging, bags and business card design, with consideration given to the brand’s existing visual language, reworking it where necessary, and its global aspirations.
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