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Maaemo by Bielke&Yang, Norway

Opinion by Richard Baird.

Branding by graphic design studio Bielke&Yang for Norwegian two Michelin starred restaurant Maaemo

Design studio Bielke&Yang have worked with Norwegian two Michelin starred restaurant Maaemo to develop a holistic brand identity solution informed by the philosophies and creative practices of its unique dining experience and culinary expertise.

The studio’s brand identity design, which encompassed website, custom typography, colour, the tone and content of images, and the tactile finishes of welcome notes, magazines, business cards, folders and menu design, was created to collectively reflect, contribute to, and communicate Maaemo’s unique philosophy. A philosophy that sees innovative dishes created from organic and seasonal ingredients, farmed in a way that is sensitive to the ecology of their environment, and prepared with an original and creative mindset.

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Soap Co. by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Logo and package design by UK based graphic design studio Paul Balford Ltd. for luxury hand made soap business the Soap Co.

Soap Co. is a UK based social enterprise, luxury soap manufacturer and brand, that provides employment to people who are blind, disabled or disadvantaged. These individuals make up 70% of their team. All profits go back into the business to create and fund further job opportunities.

Soap Co. recently launched a range of luxury handmade soaps, hand washes and hand lotions, available as Black Poppy & Wild Fig, Citrus, and White Tea varieties, that feature a new brand identity and packaging design treatment by London based Paul Belford Ltd. The launch of this range, and its new design, coincides with a move from the local to the national market.

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The Factory by Ghost, United States

Opinion by Richard Baird.

Branding for Oklahoma City fashion store The Factory graphic design studio Ghost

The Factory is an Oklahoma based fashion retailer, inspired by the energy and attitude of the people of Manhattan, Los Angeles and Tokyo, that mixes streetware with high fashion garments, shoes and accessories. Think ripped jeans, vintage purse and Louboutins. American graphic design studio Ghost worked with The Factory to develop a brand identity concept, which went on to include logotype and logo applied to business cards, tags, packaging and signage, underpinned by the concept of the store and compliments its interior design.

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