Opinion by Maisie Benson.
G . F Smith is an independent British paper merchant with a heritage dating back to 1885 and a loyal staff, some of whom have provided over 20 years of loyal service. Made Thought, the design studio behind the visual identity for G . F Smith’s distinctive Colorplan range, were recently commissioned to develop a new brand identity for the company that would better reflect the legacy, stature and future ambitions of the company. This included a new logo and logotype, sample and heritage booklets, stationery, pin badges and website.
Today’s review was written by Maisie Benson, a final year graphic design student studying at Falmouth university. Maisie has secured placements at renowned studios jkr, Smith & Milton and B&B Studio, and has a keen interest in brand identity and packaging design.