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Gustav Almestål by Bedow, Sweden

Opinion by Richard Baird

Brand identity and business card designed by Bedow for Swedish still life and food photographer Gustav Almestål

Gustav Almestål is a Swedish still life photographer who has built an extensive, high-profile and international client list that includes the likes of Electrolux, Wall Street Journal and Hermes. He now works from Stockholm, following several years in London, on projects that range from advertising and editorial to food and interiors.

The design of Gustav Almestål’s visual identity, which rested in the hands of Scandinavian design studio Bedow, touches upon his personal and innovative approach, use of light and shadow, and his frequent reference to enduring still life themes and historical art. These are expressed through a distinctive and individual monogram, its sculptural and dimensional qualities, an unusual multi-coloured foil, the chiseled serifs of Portrait and the broad monospacing of sans-serif Heimat Mono.

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Ekta Sketchbooks Vol. I–III by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Ekta Sketchbooks Vol. I–III by Lundgren+Lindqvist, Sweden

Ekta Sketchbooks is a three volume book collection dedicated to the work of Ekta, the moniker of Swedish animator, sculptor, designer and illustrator Daniel Götesson (b. 1978). Limited to 300 copies and available from ll’Editions these present—through pages thickened by collages, drawings and layers of paint and tape—moments of creative relief, and represent the context for the endless experimentation that characterises Ekta’s process and output. What is particularly distinctive about Extra Sketchbooks is that many of the pages have the quality of original works. These reference the past, and offer glimpses into Ekta’s future output, and have been bound into three volumes with embossed and gold stamped covers, and united in a personalised fabric covered box, designed by Scandinavian studio Lundgren+Lindqvist.

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Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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