Posted: July 18, 2016 Filed under: Cafes, Bars and Restaurants, Graphic Design Reviews, Logo Reviews | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Condensed Logotypes, Condensed Typography, Custom Typefaces & Logotypes, Custom Typography, Design For Print, Design News, Design Opinion, Design Reviews, Designed by A Friend Of Mine, Designed in Melbourne, From Australia, Geometric Pattern, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Sans-serif Typography, The Best Brand Identities of 2016, The Best Custom Logotypes, The Best Graphic Design Work of 2016, The Best Logo Designs of 2016, The Very Best of 2016, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Embla is a new wine bar and restaurant located in Melbourne’s inner city, created by Christian McCabe, the man behind The Town Mouse. It has an interior of wood surfaces, exposed floor beams and brick walls, warm low hanging lighting and a large frameless glass front. Embla’s brand identity, designed by local graphic design studio A Friend Of Mine and based around a custom typeface, draws its inspiration from the hand painted vintage signage that proliferates the neighbourhood, and is visualised as a custom typeface. Alongside torn paper, fabric texture and stained timber, this links menus, business cards and website.
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