Mitsuori Architects is an architectural design studio that creates high quality structures and spaces that merge aesthetic beauty with careful planning and thoughtful detailing. Their large scale project experience is combined with the flexibility of a smaller practice allowing them to provide big clients with a personalised service.
Mitsuori’s visual identity, designed by Melbourne based Hunt & Co. and informed by a name that translates from Japanese as three-fold, does not speak of individuality or differentiation, but of neutrality and common architectural principles and considerations such as light and shade, structure, materials, processes and form within three-dimensional space. These are effectively delivered through few but well designed assets that include type and material choice, fold and finish across the studio’s stationery, website and signage.
Waffee is an authentic Belgian waffle and coffee chain with locations across Melbourne and Altona. Developed by holistic design practice A Friend Of Mine, Waffee’s brand identity, which included logo and packaging design, menu boards and a signage system created in collaboration with architects Hecker Guthrie and Foolscap Studio, mixes a typographically adventurous logotype with an illustrated character to establish a rich communicative duality and contrast of literal and subtle narrative detail that binds print and interior space.
Persillade is a Melbourne cafe opposite Jolimont Station with a large double shop front and an interior of reclaimed wood and bottles, white tiles, steel, glass and classic furniture. Design studio Clear were commissioned by owners Aidan and Tanya Raftery to develop an identity for the cafe, which included a custom logotype, print featuring illustration by Oslo Davies, signage and interior design, that would bring some “much needed soul, texture and community to the very private neighbourhood of East Melbourne.”