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Sweet Greek designed by Studio Brave

Opinion by Richard Baird.

Logotype for Melbourne food store Sweet Greek designed by Studio Bravo

Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the loose and personal qualities of a hand rendered logo-type and monogram with illustrations of meats, olives and laurel wreathes. Executed across a tactile, uncoated board with elements associated with craft such as string, stickers, the texture of a hand stamped print finish and a single, economical, cobalt blue—reminiscent of china dining sets and the Greek national flag—these elements convey a culinary honesty representative of authentic products made from simple, local and good quality ingredients.

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Jamsheed For Bentley by Cloudy Co.

Packaging for limited edition wine collection Jamsheed designed by Cloudy Co.

Melbourne-based design studio Cloudy Co. have recently developed the labels for a limited edition wine collection by Jamsheed created exclusively for award winning Surrey Hills restaurant Bentley.

Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.

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Christopher Elliott by Studio Brave

Logo created by Studio Brave for Australian interior designer Christopher Elliott

Christopher Elliott is an Australian interior designer based in Melbourne with a modern luxurious and clean architectural style. His new visual identity, created by Studio Brave, neatly unifies and communicates the practicality and functionality expected of modern architectural spaces and the fine detailing and high quality of the fabrics, fixtures and furniture that fill these. This is achieved through the juxtaposition of the tall and light uppercase and reductionist forms of a mono-spaced logo-type, light monolinear shapes, plenty of space and the grid-based layout of the website, set alongside the very classic qualities of a tactile, letterpressed, cream, uncoated substrate, gold metallic spot colour and the gilded edges of Christopher’s business card.

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