Brae designed by Studio Round

Opinion by Richard Baird.

Still life created by photographer Scottie Cameron

Brae is a restaurant, located in the Australian town of Birregurra, that describes itself as having a menu of unique and contemporary dishes built around a respect for nature and seasonality, and crafted from organic ingredients both locally sourced and grown on its own 30 acre site. Brae’s new brand identity—which included a new logo-type, menu, stationery set and website developed by Melbourne based Studio Round—juxtaposes traditional typography and a seasonal colour palette alongside the contemporary creativity and rich natural detail of a series of still life photographs taken by Scottie Cameron.

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Alquimie designed by Thought Assembly

Logotype and white ink, warm grey business card designed by ThoughtAssembly for quarterly beverage magazine Alquimie

“Released quarterly as a printed magazine, Alquimie is a written emulsion of alcoholic and non-alcoholic drinks. Covering wine, beer, spirits, bitters, coffees and other solutions of interest; Alquimie explores the liquids themselves — their origins and stories. Working with photographer James Morgan, the inaugural edition of Alquimie included over 160 images across 152 pages.” – Alquimie

Melbourne based graphic design and visual communications studio ThoughtAssembly, responsible for developing and managing Alquimie’s name, brand identity, print and art direction, utilise the thick white ink and warm concrete grey substrate of the business cards, a traditional, open, hand-sewn detail of the magazine, tinted photography and the well spaced uppercase serif characters of the logotype to hint at the history and craft the publication looks to uncover, its authority and high quality.

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The Town Mouse by A Friend Of Mine

Logo, menu and business card design by A Friend Of Mine for The Town Mouse

The Town Mouse is a new Melbourne-based bar and restaurant owned by Christian McCabe and located in the space formerly occupied by the Embrasse Restaurant. Developed by A Friend Of Mine, the bar’s new brand identity delivers impact through the ‘big city’ and slightly retrospective dimensionality of tall, slim, skyscraper-like, uppercase characters of the logotype set within and alongside the grids of the collateral. A local crafted quality through the shared, brushed surface relationship between digital artwork and the physicality of gold painted window signage. And a daytime night-time duality – perhaps a reference to the bar/restaurant proposition – of a black and cream colour palette, enhanced by the really neat use of photo-luminescent ink across their business cards.

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