Melbourne-based design studio Cloudy Co. have recently developed the labels and visual identity for Yarra Valley boutique wine label Jamsheed, ‘named after a Persian king who according to ancient writings had a fondness for storing fresh grapes in jars, thus leading to the discovery of wine’. The packaging solution expands on the name and communicates a sense of bold flavour and craft through geometric, Persian pattern work executed with a heavy, contemporary, single and consistent line weight, the high quality and tactile detail of a lovely thermographic ink treatment and a simple variation in crop and colour dividing each variety.
Opinion by Richard Baird.
Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the loose and personal qualities of a hand rendered logo-type and monogram with illustrations of meats, olives and laurel wreathes. Executed across a tactile, uncoated board with elements associated with craft such as string, stickers, the texture of a hand stamped print finish and a single, economical, cobalt blue—reminiscent of china dining sets and the Greek national flag—these elements convey a culinary honesty representative of authentic products made from simple, local and good quality ingredients.