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Jamsheed For Bentley by Cloudy Co.

Packaging for limited edition wine collection Jamsheed designed by Cloudy Co.

Melbourne-based design studio Cloudy Co. have recently developed the labels for a limited edition wine collection by Jamsheed created exclusively for award winning Surrey Hills restaurant Bentley.

Based around a halftone illustrative interpretation of traditional Persian patterns alongside a tactile thermographic ink process and utilitarian typography, Cloudy Co.’s design solution delivers a really love sense of detail within detail, texture and colour. It transforms the geometric into the organic through contemporary technique infusing the label with a rich depth and density that resonates well with the often complex flavour profiles of wine and the art and craft nature of its production, while also conveying the modern philosophies and interior design of the restaurant.

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Christopher Elliott by Studio Brave

Logo created by Studio Brave for Australian interior designer Christopher Elliott

Christopher Elliott is an Australian interior designer based in Melbourne with a modern luxurious and clean architectural style. His new visual identity, created by Studio Brave, neatly unifies and communicates the practicality and functionality expected of modern architectural spaces and the fine detailing and high quality of the fabrics, fixtures and furniture that fill these. This is achieved through the juxtaposition of the tall and light uppercase and reductionist forms of a mono-spaced logo-type, light monolinear shapes, plenty of space and the grid-based layout of the website, set alongside the very classic qualities of a tactile, letterpressed, cream, uncoated substrate, gold metallic spot colour and the gilded edges of Christopher’s business card.

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Melbourne Theatre Company by Interbrand

Logo developed by Interbrand under the theme of 'new light' for Melbourne Theatre Company

Design agency Interbrand have recently updated their visual identity work created for the Melbourne Theatre Company in time for its 2013 season.

Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad, humanist, and geometric characters with sharp junctions and terminals, stencil cut detail, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a direction that allows the typography to play an integral role in illuminating theatrical scenes through some really well shot scenes executed across the collaterals. The result is a clear juxtaposition of light and shade that delivers a strong sense of space and dramatic performance.

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