BPO


Melbourne Theatre Company by Interbrand

Logo developed by Interbrand under the theme of 'new light' for Melbourne Theatre Company

Design agency Interbrand have recently updated their visual identity work created for the Melbourne Theatre Company in time for its 2013 season.

Based on the ‘matrix of intersecting, wireframe boxes’ that surround the theatre’s architectural structure, the original identity drew on the ‘heritage of theatre, while alluding to the contemporary nature of the performances’ with a proprietary typeface that mixes slim and broad, humanist, and geometric characters with sharp junctions and terminals, stencil cut detail, dual lines and a fluorescent tube finish. This has now been expanded on under the theme of ‘new light’ with a direction that allows the typography to play an integral role in illuminating theatrical scenes through some really well shot scenes executed across the collaterals. The result is a clear juxtaposition of light and shade that delivers a strong sense of space and dramatic performance.

Continue reading this article


The Merrywell designed by Can I Play

Logo design for The Merrywell developed by CIP

The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio Can I Play, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.

Continue reading this article


Daum & Co designed by Hunt & Co

Print by Hunt Studio for business advisory and management consultancy Daum & Co

Daum & Co, formerly Daum Partners is a Melbourne based business advisory and management consultancy founded by Tony Karantonis. Their new identity, created by boutique design agency Hunt & Co., combines the brand’s smart, strategic thinking and productivity with a simple monogram device and its sense of character, creativity and individuality of the service through a series of contrasting illustrations.

Continue reading this article