Posted: June 19, 2017 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Bottle Packaging, Brand Identity Reviews, Branding Blog, Branding Reviews, Business Card Design, Colour in Use: Grey, Coloured Paper, Cosmetic Packaging, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Kurppa Hosk, Designed in Stockholm, Fonts In Use: Atlas, From Europe, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Minimal Design, Minimal Logos, Minimal Package Design, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Sans-serif Typography, Skincare, Stationery Design, Swedish Design, The Best Graphic Design Work of 2017, The Very Best of 2017, Type Foundry: Commercial Type, Typography, Uncoated Papers & Cards
Opinion by Richard Baird
REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging design, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.
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Posted: April 3, 2017 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Bottle Label Design, Bottle Packaging, Brand Identity Reviews, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Freytag Anderson, Designed in Glasgow, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logos, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design Resource, Scottish Design, Skincare, Typography
Opinion by Richard Baird.
Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging design. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.
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