BPO


Blå Bär by BVD, Sweden

Opinion by Richard Baird.

Brand identity and bags by Swedish studio BVD for Blå Bär, an Osaka-based retailer of Scandinavian goods

Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, natural material quality and cheerful character in pattern and imagery. These are displayed within a well-lit space that blends white walls and shelves, a light wood floor and storage, with the blue of its brand identity, created by Stockholm-based graphic design studio BVD. This appears as a solid matte colour wall, glossy counter, pattern detail and display case, and runs across the store’s packaging.

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Blackhorse Lane Ateliers by StudioSmall, United Kingdom

Opinion by Richard Baird.

Logo design by StudioSmall for premium selvedge and organic raw denim jeans brand Blackhorse Lane Ateliers.

Blackhorse Lane Ateliers is a UK-based premium selvedge and organic raw denim jeans brand. It was founded in 2016 by Han Ates, who has over 25 years experience in the textiles industry, and is located in a renovated 1920s factory building with a distinctive profile in Walthamstow, North London. Blackhorse Lane Ateliers is committed to implementing a sustainable and ethical production model. This began with with the growing of Japanese Indigo in their factory allotment, the use of organic materials, using denim woven in Europe and a lifetime repair policy. StudioSmall worked with Han on developing brand identity, this included logo design, packaging, labelling and e-commerce website.

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Trika by Bunch, United Kingdom

Opinion by Richard Baird.

Trika is an interior design company, working on both public and private spaces, with a showroom and studio in the Croatian capital of Zagreb. They represent furniture and equipment manufacturers such as Billiani, Enea and Federicia, amongst many others, whose brand names are described as being synonyms for quality, comfort and design.

Graphic design studio Bunch worked with Trika to develop a new brand identity. This included logotype, business cards, notebooks, tote bag and website. Bunch’s work frames some lovely project photography and distils down modern contemporary interior and furniture design into a simple and functional graphic expression, elevated by material detail.

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