BPO


Background Bars by Campbell Hay, United Kingdom

Opinion by Richard Baird.

White ink and blind embossed business cards by Campbell Hay for bar, staff and equipment hire business Background Bars

Background Bars provides bar, bar staff and equipment hire, pop-up and permanent bar design services, seasonal cocktail creation, bar management for corporate occasions, festivals, weddings and private parties, and income and report analysis. Alongside these, Background Bars also functions as a creative agency, helping brands to deliver compelling live events. Its visual identity, inspired by the name and which included website, art direction and business cards that feature white ink and a blind emboss detail, was developed by the London based graphic design studio Campbell Hay.

Continue reading this article


Nourcy by lg2boutique, Canada

Opinion by Richard Baird.

Logo designed by lg2boutique for Quebec City delicatessen Nourcy

Nourcy is a delicatessen that has been creating fresh, home-made and original products for thirty years from its location in Quebec City. While providing a contemporary dining environment Nourcy also offers catering services and lunch boxes to customers who have come to expect restaurant-quality at work and at home. In conjunction with a new menu of pastries, an expanded chocolate selection, exclusive gourmet delicacies and the development of a second location in the area of Lebourgneuf, Canadian graphic design studio lg2boutique developed a new brand identity and interior design treatment that places ingredients and products at the forefront.

Continue reading this article


Luka Žanić Photography designed by Studio8585

Opinion by Richard Baird.

Business cards with die cut detail by Studio8585 for architectural photographer Luka Žanić

Luka Žanić is a Croatian interior and architectural photographer who works with clients worldwide. He approaches each project individually, gathering information about objects, spaces and their purpose before beginning a shoot. His brand identity, designed by Studio8585 and which included stationery, poster and portfolio folder, takes advantage of a typographically challenging set of characters in the form of a monogram and uses this to frame the colour of Luka’s images and sets both of these within the context of cues associated with modern architectural identities.

Continue reading this article