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Happy Maple by Garbett, Australia

Opinion by Richard Baird.

Brand identity, brand t-shirt and badges by Sydney-based graphic design studio Garbett for donut bakery Happy Maple.

Happy Maple is a Adelaide-based bakery dedicated to producing small batch 100% vegan donuts, baked not fried, made from gluten, tree nut and peanut free recipes. Orders are by phone, e-mail or through their pop-up stores. There is no website, just a social media presence with lots of donut images, a personable approach to communication, and a cheerful brand identity created by local graphic design studio Garbett.

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The Glamoury by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gold block foiled business cards by Canadian studio Glasfurd & Walker for Vancouver-based luxury make-up and styling salon The Glamoury.

The Glamoury is a Vancouver-based luxury make-up and styling salon where the classical and timeless meets the modern. The salon takes a personal approach, creating tailored looks that express the personality of its clients. It has a distinctive interior of period shapes, sufaces and detailing, flat colour and illustrative borders, and a brand identity, designed by Glasfurd & Walker, to match. This runs across menus, stationery, business cards and packaging, and features custom typography.

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Smithey Ironware Company by Stitch, United States

Opinion by Richard Baird.

Brand identity and tags with green paper and white ink detail for Smithey Ironware Company by Charleston based Stitch, United States

Smithey is an ironworks producing kitchenware from its location in Charleston, South Carolina. Smithey’s first product, a 10 inch skillet, features a smooth, non-stick cooking surface, created using a handcrafted method of finishing and polishing. This process was developed in response to the rough, coarse and sandpaper-like finish that proliferates the ironware market, which creates an uneven surface temperature, makes it difficult to cook with and uses a lot of energy.

Stitch Design Company, also based in Charleston, worked with Smithey to develop a visual identity that would extend across website, print communication and labelling. Much of this is informed by the robust and crafted qualities of Smithey’s products, but also builds in a touch of character. This is expressed through type, materiality and motif.

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OTHR by Franklyn, United States

Opinion by Richard Baird.

Branding by New York-based design studio Franklyn for innovative product design company OTHR

OTHR creates unique objects that take advantage of new production methods and materials, and brings together the world’s best designers and transformative technologies. OTHR’s objects exist at a point where art and design intersect, are simple, practical but desirable in form, and are manufactured and individually numbered to order in a way that has minimal environmental impact.

OTHR designers include British designer Sebastian Bergne, Claessen Koivisto Rune from Stockholm and New York studio Todd Bracher. These designers contribute to a diverse catalogue of objects for juicing, cutting and holding, and share the philosophy of owning fewer but better things.

With simplicity at the centre, New York-based graphic design studio Franklyn created a new brand identity and delivery system to compliment the extraordinary nature of OTHR’s products. This included logotype and logo design, and extended to illustration, packaging and posters.

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