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Smokovik by Studio8585, Denmark

Opinion by Richard Baird.

Branding and brochure design by Studio8585 for Croatian property development Smokovik

Smokovik is an exclusive property development, located on the Croatian Island of Krk, designed by renowned local architect Idis Turato. The development will be made up of both residential and commercial buildings that share a functional and sustainable build practice, a favour for modernity, flat surfaces and Mediterranean sea views. Smokovik’s brand identity, created by Studio8585 now working from Copenhagen, included logotype, brochure and website design, a copywriting component and art direction.

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Johnny Roxburgh by Bunch, United Kingdom

Opinion by Richard Baird.

Brand identity and business card for UK party architect Johnny Roxburgh by graphic design studio Bunch

Johnny Roxburgh is an entertainer and party designer working with the rich and famous nationally and internationally. He has over thirty years of experience and has held a royal warrant for the last nine. In the words of The Scotsman, Johnny is capable of turning the whims and fancies of the world’s wealthiest one percent into glittering realities. These have included, but are certainly not limited to, society weddings, balls and film premieres.

No matter how glamorous and glittering these parties may be, his brand identity, created by graphic design studio Bunch, and reaching across cloakroom and luggage tickets, is one of surprising restraint, small typographical flourish and usefulness, but also one with light-hearted and humorous potential.

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Twice Fashion by SocioDesign, United Kingdom

Opinion by Richard Baird.

Branding for Chinese luxury accessory brand Twice by London based graphic design studio Socio Design

Twice Fashion is a Chinese luxury accessory brand established by Tina Tian and Dr Mirko Wormuth in 2007. Since then it has grown to become one of the country’s top accessory brands, with stores in Beijing, Tianjing and Chongqing. Twice Fashion is described by SocioDesign, the London based graphic design studio behind its rebrand, as having helped shaped China’s ‘fast’ fashion industry.

With the intention of building on their success in mainland China, while also setting the stage for a move into the international market, Twice Fashion worked with SocioDesign to develop a new visual identity treatment. This included logo, logotype, packaging, bags and business card design, with consideration given to the brand’s existing visual language, reworking it where necessary, and its global aspirations.

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