Posted: May 27, 2016 Filed under: Graphic Design Reviews, Logo Reviews, Technology | Tags: Brand Guidelines, Brand Identity, Brand Identity Blog, Brand Identity Reviews, British Design, Corporate Identity Design, Design For Print, Design Opinion, Design Reviews, Designed by Paul Belford Ltd, Designed in London, Fonts in Use: OCR, From Europe, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monospaced Logotypes, Monospaced Typography, Responsive Websites, Sans-serif Logotypes, Typography, Web Developer Logos, Website Design
Opinion by Richard Baird.
Designers’ Friend is a UK web development company working with designers and design studios to deliver fast sites that look exactly as they were designed. The company commissioned London-based graphic design studio, past client and collaborator Paul Belford Ltd., to deliver a brand identity concept that would work in print and online.
The studio’s concept is described as a dramatisation of the line ‘we write code’ and visualised, rather literally, by a keyboard. This then forms the basis of a minimal graphic expression in print across business cards and headed paper, and as part of a search rather than menu-based functionality online.
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