Posted: December 21, 2016 Filed under: Architecture and The Built Environment, Logo Reviews, Material & Print Specs | Tags: Architecture Logos, Brand Identity, Brand Identity Blog, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Business Card Design, Colorplan Papers and Boards, Colour in Use: White, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, Fonts in Use: Theinhardt, From New Zealand, Graphic Design, Graphic Design Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Modernist Brand Identities, Sans-serif Typography, Stationery Design, Type Foundry: Lineto, Type Foundry: Optimo, Typography, Uncoated Papers & Cards, Wordmark Design
Opinion by Richard Baird.
Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.
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