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Mitsulift Elevators by Base Design

Opinion by Richard Baird

Graphic identity by Base Design for elevator specialist Mitsulift

As the built environment expands, as it seeks new places to fill and accommodate a growing populace, time spent in and our reliance on modern conveyance systems develop in tandem. Reliability is central to this experience. Mitsulift is an elevator specialist tackling this need, balancing what is described as a Japanese technical expertise with exceptional Middle-Eastern service. Its graphic identity, however, failed to communicate this. Base Design worked with Mitsulift to bring this up to date, to better reflect the ambitions of the company, its insight and support, to move it from a product-vendor to a service-driven company. Base built an identity that maintains something of a utility yet manages to establish a distinct visual and verbal expression of connections. This links a variety of printed and digital assets. These included brochures, stationery, business cards and supergraphics, as well as website and mobile app.

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A.N Other by Socio Design, United Kingdom

Opinion by Richard Baird

Luxury fragrance brand A.N Other – Branding and packaging by Socio Design, United King dom

A. N Other gives its perfumers the creative room to craft limited edition, luxury and high concentration fragrances free from the pressures of consumer trends, market segmentation and budgetary constraints. These are then sold directly to consumers through its website. A.N Other places greater value on the internal composition of each of its fragrances, and the inspirations and aspirations of its creators, than the outward expression and associated expense of boutique spaces, lavish adverts, glossy magazine coverage and celebrity endorsements. This direct to consumer approach and a focus on ingredient quality, concentration and sustainability, as well as perfumer and fragrance story, is distilled down and projected by graphic identity, developed by Socio Design, initially online through website, and continuing into packaging. These are linked by naming and strategy, and by details that include bespoke typeface and logotype, brand imagery and copywriting, also created by Socio Design.

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Rimowa by Commission, United Kingdom

Opinion by Richard Baird

Wordmark designed by Bureau Borsche & Commission studio for functional luxury luggage manufacturer Rimowa

Rimowa, an abbreviation and then compound of founder Richard Morszeck Warenzeichen name, is a Cologne based manufacturer of luxury luggage. It has a significant history, beginning in 1898 as a travel and leather goods maker known for its innovative approach, and growing to become an international brand with a distinctive line of polycarbonate and aluminium products.

Rimowa’s first fully aluminium designs were created following a fire in 1937. This destroyed all the materials except for the metal, and led to the development of durable and light weight aluminium product which is now complimented by an equally light weight and durable range constructed from polycarbonate. Both feature Rimowa’s distinctive ribbed relief across their surfaces.

To help reaffirm Rimowa’s position as a global leader and celebrate its 120th year, Commission worked with Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas to develop a new “timeless” and “stylish” graphic identity to support future activities and deliver a considered and cohesive brand experience for Rimowa customers.

Commission introduce a monogram, new typographic style, colour palette and pattern motif to the workmark designed by Munich-based Bureau Borsche. And through graphic identity, material language and mechanism link a variety of touch points. These include packaging, retail experience and in-luggage items, as well as giftboxes, retail bags, owner manuals, guarantee cards, luggage tags, dust bags and liquids bags.

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