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Linden Staub by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Logo and business cards with gold foil and embossed detail for UK model agency Linden Staub by Bibliothèque.

Linden Stuab is a UK-based model agency challenging industry conventions with their mantra ‘Empowering Women’, and by acting as a mother agency to all of their models. The name Linden Staub, derived from the maiden names of the two founding partner’s mothers, is an expression of this, and alongside the agency’s strong human-focus, was the basis for their new brand identity, created by graphic design studio Bibliothèque. This links a variety of collateral, from stationery and business cards to model cards, tote bags and a new digital platform that takes a journal-like approach to content.

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Rattis Books by The Counter Press, United Kingdom

Opinion by Richard Baird.

Branding by London-based design studio, private press and typography workshop The Counter Press for UK independent publisher Rattis Books.

Rattis Books is a new London-based independent publisher that celebrates the convergence of traditional and modern print processes and has a firm belief that the book is an art object. To help convey this, the publisher worked with design studio, private press and typography workshop The Counter Press to create their brand identity, and the design for their first book Tiro, a collection of football writings.

Taking their cues from the name, Latin for raft or ship, and the publisher’s processes and beliefs, The Counter Press created a simple but neat logo and logotype combination, printed this across triplex business cards and weighty bookmarks with a deep impression, and used hand-inked and letterpress elements in their design of Tiro.

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M11 studio by Inhouse, New Zealand

Opinion by Richard Baird.

Brand identity for Auckland-based luxe salon M11 designed by Inhouse, New Zealand

M11 studio is a luxe salon, located in the heart of the fashion, shopping and entertainment district of Newmarket, Auckland, that references the refinery of a Tom Ford fashion boutique. It has a well-proportioned, spacious, linear and light filled interior of large mirrors, strip and spot lighting, white and black walls, gold fixtures, concrete surfaces and robust furniture developed by architects Young + Richards and designer Lauren Hare.

This mix of contemporary space and luxe service is expressed through the structure, colour and materiality of the salon’s brand identity, created by graphic design studio Inhouse, in the form and construction of the logo, the finish of printed collateral, the application of window graphics and the material of exterior signage.

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Paco Rabanne by Zak Group, United Kingdom

Opinion by Richard Baird.

Branding for French fashion label Paco Rabanne by Zak Group, United Kingdom

Paco Rabanne is Spanish designer and French fashion label established in 1966 with a catalogue of ready-to-wear garments, shoes, fragrances and accessories. Rather than an interest in the past, Paco Rabanne, who originally trained as an architect, has created strong silhouettes from new materials, and often rejected the spirit and art of the time.

Paco Rabanne’s creative director Julien Dossena worked with London-based design studio Zak Group to reinterpret and express the essence of the fashion label through a new brand identity system. This included a revised logo and monogram, custom typeface, shopping bags, invitations, website, print campaign and art direction. The launch of this new brand identity coincided with the opening of the label’s first new shop in ten years.

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