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Terri Timely by Bedow, Sweden

Opinion by Richard Baird.

Brand identity and business card for Californian directing duo Terri Timely by Bedow, Sweden

Terri Timely is a Californian directing duo creating short films, music videos and commercials. Although they collaborate with a variety of clients; these include Mitsubishi, Amazon and Comcast, much of the duo’s work share a quirky and humorous visual style. This is expressed by their new brand identity, developed by Scandinavian graphic design studio Bedow, through a simple but playful visual style and animation that extends across stationery, business cards and website.

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Helbers by Only, United Kingdom

Opinion by Richard Baird.

Logotype and black block foiled tags by Leeds-based graphic design studio Only for Parisian menswear label Helbers

Helbers is a Parisian menswear label created by Paul Helbers, the former Head of Menswear at Maison Margiela and ex-Menswear Director at Louis Vuitton. The label has a carefully curated lookbook of garments and footwear with an unpolished elegance, and feature a subtle contrast of materials. Helbers has secured early acclaim for his AW16 collection, and is due to appear in stores around the world in the coming weeks.

Paul worked with Leeds-based graphic design studio Only to create a brand identity that would clearly express the meeting of what the studio describe as the contemporary and the antiquarian, craftsmanship and utility. This is visually articulated in the simplicity and materiality of identity, type contrast and a limited colour palette that runs across a variety of assets. These included tags, labels, stationery, business cards, hangers, packaging, lookbook and responsive website.

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IDES by Swear Words, Australia

Opinion by Richard Baird.

Business card with blind emboss and white block foil detail by graphic design studio Swear Words for Melbourne restaurant Ides

IDES began as a monthly pop-up restaurant with an inventive approach to cuisine, created by former Attica sous chef Peter Gunn. A year into the business, and to coincide with the development of a permanent space in the Melbourne suburb of Fitzroy, Peter Gunn worked with graphic design studio Swear Words to develop a new visual identity that would more effectively express the level of quality and service at IDES. Swear Words’ work manages to capture a sense of the immediacy of ideas and the quality of the final dishes through a juxtaposition of typographical utility, materiality, form and image across business cards and menus.

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