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Mona De Castellarnau designed by Anagrama

Opinion by Richard Baird.

Monogram, logotype and embroidered labels for luxury lifestyle brand Mona De Castellarnau designed by Anagrama

Mona De Castellarnau is a US based luxury lifestyle brand that creates and retails a unique collection of crafted and meaningful objects that are said to reflect timeless beauty, simplicity and authenticity. Objects include home furnishings, accessories, bags and throws. Each are designed with an appreciation for tradition and provenance, an understanding of artisanal disciplines, and utilise simple forms, prints, patterns and colors.

Mona De Castellarnau’s visual identity, designed by Mexican graphic design studio Anagrama, communicates its values and aesthetic sensitivities through a clear contrast of modernity and tradition, craft detail, minimalism and functionality delivered through monogram, logotype, business cards, tag, label and packaging design treatments.

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Laji Hair & Make designed by UMA

Opinion by Richard Baird.

Laji Hair & Make logotype and pastel paper business cards designed by UMA

Laji is a hair and make-up studio located in the city of Osaka, Japan, with a distinctive interior design developed by dot architects. It features chipboard dividers and mirror frames, pegboard panels, strip lighting, exposed concrete ceilings, brick walls and utilities, concrete cast with wood surface texture, red stained floors as well as custom furniture created by Ryohei Yoshiyuki. It is a combination that makes the space appear more like an urban art studio or on-trend coffee shop rather than anything you might traditionally associate with a make-up and hairstyling space which, when considered alongside the studio’s identity, designed by UMA, is very likely the point. The project included logotype, business cards, discount certificates and postcards.

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