BPO


Life or Death by DIA, United States

Opinion by Richard Baird.

Branding for PR and management business Life Or Death by DIA

Life or Death is a New York and LA based full-service public relations and management business with hip hop roots. It draws its name from the idea that, within the music industry, there is no middle ground, it is either life or death. This abstraction and dual notion manifests itself within the firm’s new brand identity system, designed by DIA, as a black and white colour palette and a contrast of dynamic script logo and a static sans-serif logotype across business cards, artist cards, brochure, tote bags and responsive website. DIA describe their intentions as wanting to create an artistic and fashionable identity that honours Life or Death’s hip hop origins, and marks the firm’s move into fashion, art, and writing.

Continue reading this article


Biber Architects by Spin, United Kingdom

Opinion by Richard Baird.

Branding for Biber Architects designed by Spin

Biber Architects is the New York based practice of teacher, author, architect and former Pentagram partner James Biber. Biber is made up of a tightly organized, highly experienced, and efficient team that have been producing design-led work—where others are process-focused or ideologically orientated—for more than 25 years.

The practice was conceived as a place to tackle architectural work from a fresh perspective, one that can respond to an industry that continues to experience significant change brought on by the personal computer, Internet ubiquity, rapid prototyping, instant and real-time communications, and the separation of design and production. Projects have included the Harley-Davidson Museum, the Fashion Center Needle and Button, and the Glass House Visitors Centre.

Biber’s visual identity, created by UK based graphic design studio Spin and which included logotype, business cards, stationery and website design, is described as having a playful structure and an economy of expression that make a connection with the philosophies of the practice.

Continue reading this article


Organic Fertilizer of Awaji Island by UMA, Japan

Opinion by Richard Baird.

Packaging for 島の土 / Organic Fertilizer of Awaji Island designed by UMA

島の土 / Island of Soil is an organic fertiliser created to help develop good quality soil and draw out and compliment the natural power of the land. The range is made using livestock feces and processed vegetable scraps from animals raised and produce grown on the Japanese island of Awaji. It comes in two varieties, a poultry manure and sawdust mix, and a rapeseed oil cake and powder mix, both packed in two sizes, a large 15kg bag and smaller 500g bag. These will be sold through large agricultural retailers as well as small gardening shops.

Island of Soil’s packaging was recently developed by Osaka based design studio UMA. It features an unbleached card interior and a bleached and printed paper exterior, closed with a copper split pin and featuring a bold typographic and iconographic approach to communication.

Continue reading this article