BPO


Decontoured by Bunch, United Kingdom

Opinion by Richard Baird.

Blind embossed business cards designed by Bunch for Milan based fashion label Decontoured

Decontoured is a Milan based, by appointment only, fashion label that provides a bespoke service for redesigning existing garments. Its philosophy is firmly rooted in an aesthetic sustainability and value that transcends seasonal fashion trends, and acknowledges a shift in consumer behaviour from the mass-market towards conceptual products and personalised practices. The label’s approach is one of collaboration, craft, innovation and sustainability, and celebrates beauty in imperfection. These values are drawn together and conveyed throughout its new brand identity treatment designed by Bunch, using custom typography, garment detail, photography, material choice, print finish and contrast. The project also included labels, business cards, posters and website.

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Sushi & Co. by Bond, Finland

Opinion by Richard Baird.

Visual identity and menus for Baltic Sea cruise ship restaurant Sushi & Co. designed by Bond

Sushi & Co. is a restaurant and cafe on-board a cruise ship taking guests to destinations along the Baltic Sea. It has a modern interior design that mixes dark and light wood furniture, features warm low hanging lights, organic patterned upholstery, cool grey walls, exposed brick panels, slate floors and a visual identity developed by Helsinki based graphic design studio Bond. Extending across menus, napkins, uniforms and signage, Bond’s visual identity leverages association, familiarity and the unexpected, through colour, form and type, to introduce a current Scandinavian simplicity to a more detailed but equally precise interior.

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Designtorget by Kurppa Hosk, Sweden

Opinion by Richard Baird.

Logo, print and packaging by Kurppa Hosk for Swedish contemporary furniture, art and design curator and retailer Designtorget

Designtorget is a Swedish design store and brand founded by architect Jerry Hellström in 1993 with the intention of making the very best contemporary furniture, arts and design from across the country available to the mass market. It now has 16 stores throughout Norway and Sweden and a broad catalogue of functional, high-quality products, selected by jury, produced by both unknown and established designers, and considered creative, innovative and have their own history. The brand is actively involved in the design community, committed to helping emerging designers, and has become an important driver behind the growing popularity of Swedish design.

Designtorget worked with Stockholm based graphic design studio Kurppa Hosk to redesign its brand identity in a way that would secure the store a more contemporary look and feel. This went on to include logotype, a flexible animated logo, tags, bags, stationery and package design.

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