BPO


Collected Coffee by Fivethousand Fingers, Canada

Opinion by Richard Baird.

Logo and branded tote bag for New York coffee subscription service Collected Coffee by Fivethousand Fingers

Collected Coffee is a New York-based coffee subscription service committed to sourcing the world’s best coffee beans, prepared by speciality roasters. The service worked with Canadian design studio Fivethousand Fingers to develop a brand identity, which included logo, packaging and web design, that would be perceived as intelligent, cultured and curious to a sophisticated coffee enthusiast. This was achieved through a contemporary gallery-like aesthetic of plenty of white space, still life photography and clear product insight, consistently expressed using Calluna, that builds on the curatorial nature of name and service.

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HEWN by Föda, United States

Opinion by Richard Baird.

HEWN

HEWN is an American architectural woodworking shop, custom furniture fabrication and metalworking business with extensive facilities, a team of master-craftsmen, a national presence and local legacy. It also has a preference for native Texas and reclaimed woods.

HEWN worked with Austin based graphic design studio Föda to develop a new brand identity that would help ensure market share and longevity, and would lay the groundwork for future leadership transitions.

This began with strategy and naming, included logo and logotype design, and extended across signage, business cards, t-shirts and website, as well as van, garage door and hopper signage.

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InsideSource by Mucho, United States

Opinion by Richard Baird.

Brand identity and branded tote bag by Mucho for office space planning, design and project management company Inside Source

InsideSource is an American office space planning, design and installation business with 25 years experience and past clients that have included Facebook, Box, Shutterfly and Tango. InsideSource worked with graphic design studio Mucho to help them better express who they are and what they do through a new visual identity. This was achieved using a modular and custom type-based system that runs across tote bags, stationery, business cards, website and fleet.

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