BPO


Campus by MultiAdaptor, United Kingdom

Opinion by Richard Baird

Brand identity and brochure design by MultiAdaptor for Google's co-working and event space concept Campus

Campus is Google’s network of co-working and event spaces for the many start-ups it has and continues to help fund. These are located in London, Madrid, Warsaw, São Paulo, Seoul, and Tel Aviv, with another to open in Berlin soon. The Campus community has over 80,000 members and collectively received over $537 million in funding which has created more than 11,000 jobs. Campus is described by MultiAdaptor, the design studio behind its recent rebranding, as being positioned slightly away from the main Google brand. The studio’s brand identity design for Campus reflects this. It also captures and expresses the startup spirit and energy of the entrepreneurs and founders, employees and investors, who make up the Campus community through a DIY aesthetic of words, images and colour. This approach intends to be democratic in nature and invite participation.

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Institute by Commission Studio, United Kingdom

Opinion by Richard Baird

Logotype, stationery and website by Commission Studio for New York-based full service creative studio Institute

Institute is a full service creative studio from New York working with clients to connect with people through creative direction, live experiences, concept development, content creation, production and post-production services. Institute’s work is described as being underpinned by thoughtful and meaningful creativity, and although their clients are often high profile, their presence is intentionally modest. London-based Commission Studio worked with Institute to develop a visual identity that would not overshadow their work and express their taste and attitude. This included stationery set, business cards and website, linked by the concept of magnetic strips, a technology that can open doors.

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Kosmopolis by Hey, Spain

Opinion by Richard Baird

Logotype by Hey for Barcelona literature festival Kosmopolis

Kosmopolis is a five day literature festival that takes place in Barcelona every two years, but also has a programme of ongoing events in between. The festival, since 2002, has been organized by the exhibition and arts centre Centre de Cultura Contemporània de Barcelona, and intends to promote literature in its many different forms. It does this through a series of talks and workshops. And by inviting professionals across a variety of fields; from poets, librarians and actors to comic-book artists, filmmakers and musicians, to discuss the key issues that concern the evolving nature of literature and present-day communications at large.

The centre recently worked with Spanish design studio Hey to create a visual identity for its 2017 event. Hey use colour to establish a continuity with previous events, but introduces a custom typeface that features characters informed by the digital, handwritten and painted word. This is complimented by a set of icons, and used to link programme guide, banners, signage and merchandise.

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