The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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The Collection of A. Alfred Taubman by Franklyn, United States

Opinion by Richard Baird.

Visual identity and four-volume catalogue for The Collection of A. Alfred Taubman by Brooklyn based graphic design studio Franklyn

The late A. Alfred Taubman was an American real estate billionaire, philanthropist and former owner and chairman of Sotheby’s, who had built a significant art collection, valued at around $500 million, that included works by Raphael, Kandinsky and Picasso, amongst many others.

Following Taubman’s death this year, and with the hope of restoring his image after a price-fixing conviction in 2002, Sotheby’s held a private auction of his collection. To mark this event New York based graphic design studio Franklyn created a visual identity system that draws attention to the high-profile nature of the artists and the artwork for sale, and would share some of the personal aesthetic sensitivities of their former owner. The project went on to include monogram, signage and brochure design.

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