Opinion by Richard Baird.
The Counter Press is a letterpress studio and workshop located in an old chocolate factory in the East End of London. They work exclusively with hand set wood and hot metal type on antique presses to create contemporary typographic design, artwork and limited edition prints. While taking on small outside projects, founders David Marshall and Elizabeth Ellis are keen to stress they are not a commercial printer but full-time designers with a passion for traditional moveable type, and the craft and beauty of letterpress.
After three years of business The Counter Press recently found the time to build on their visual identity with a new set of business cards. While a limited canvas, these manage to bring together and convey some of the studio’s typographic and print expertise, and draw contemporary design sensibilities from traditional processes.
Opinion by Richard Baird.
Awestruck is a premium hard cider range from Gravity Ciders. It was created to offer America’s craft brew fanatics a refreshing alternative to beer. Awestruck is made from 100% fresh-pressed New York State apples and infused with unique flavours that reflect the company’s enthusiasm for experimentation. The range includes Lavender Hops, Hibiscus Ginger and Eastern Dry. Design studio Buddy were commissioned by Gravity Ciders to communicate Awestruck’s ‘surprising flavours’ and ‘delicious punch’ through a bold and iconic brand identity and packaging treatment.
Yksi elämä is a Finnish project set-up with the intention of encouraging people to become more interested in their own well-being and to improve public health care on both a professional and organisational level, as well as society in general. The project is a collaborative endeavour between the Brain Association, Diabetes Association and Heart Association of Finland.
Design studio Tsto were asked to create a visual identity for Yksi elämä that would reflect its forward-thinking and encouraging nature in a playful way. Bright colour, white paper, irregular letter-form alignment and a very smart use of negative space across the character work effectively draw a distinctive, youthful yet sophisticated quality from what is a simple logo-centric approach and an ink economy.
Echo is an American investment firm founded by, and working for, ‘Millennial’ entrepreneurs in the consumer packaged goods sector. The firm emerged from the Denver based Consolidated Investment Group with a mission to support and collaborate with young trend-setting companies with revenue streams between $1m and $10m, and products that are innovative, first-to-market, have positive social impact and good ethical standards.
Echo’s brand identity, created by Californian graphic design studio Trüf, mixes a bold geometric logotype, logo animation and patterns with multiple weights of Gotham with the intention of conveying the firm’s forward-thinking and Generation Y nature whilst maintaining a consistent professional image.