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Sardine by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, menus and signage by British studio Here Design for London-based Southern French and Mediterranean food restaurant Sardine

Sardine is a restaurant, located on London’s Micawber Street, with a simple menu of rustic, Southern French and Mediterranean-inspired dishes cooked over a wood fire. It features an interior design of bent wood chairs, open kitchen, steel and light wood table tops and a brand identity created by Here Design. This adds a touch of a mediterranean colour to interior through menus and tile detail, while also linking other assets such as business cards and website.

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YO! by Paul Belford Ltd, United Kingdom

Opinion by Richard Baird.

Brand identity, illustration and chopstick packaging for restaurant chain Yo! Sushi designed by London-based Paul Belford Ltd.

London-based graphic design studio Paul Belford Ltd. worked with UK restaurant chain YO! Sushi, now Yo!, to rebrand, as it expands into the US, the Middle East and further into Europe. This included an updated logo together with an extensive 200 page brand book, presented in a bespoke Japanese bento box, that covered a variety of new assets. The brand book covers menus, packaging, signage and illustrative noren curtains, as well as a guide to art direction.

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Sauvage by Triboro, United States

Opinion by Richard Baird.

Branding and illustrated menu by New York design studio Triboro for Brooklyn cafe and bar Sauvage

Sauvage is a Brooklyn-based cafe and cocktail bar from Joshua Boissy and Krystof Zizka, the duo behind Maison Premiere. It is described as being reflective of the staple establishments of New York and Paris, and has a menu of French-accented American dishes. This is also reflected throughout its interior design, a mix of mosaic flooring, brass rimmed circular tables, bent wood furniture, ornamental mirrors, brass fixtures and fittings, and a curved bar with a white marble top.

Sauvage’s visual identity, designed by New York studio Triboro, mirrors some of the period European and American interior influences, whilst working in individual personality through colour and form. This runs across business cards, menus, coffee cups, coasters and tote bags, and included signage and web design.

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Moi Helsinki by Bond, Finland

Opinion by Richard Baird.

Brand identity and illustrated beer mats for Moi Helsinki by Bond, Finland

Moi Helsinki welcomes visitors to the Finnish city of Helsinki, and offers a place to relax after a long journey, with an extensive menu of beers and snacks from its location in the arrivals lobby at Helsinki-Vantaa Airport.

The bar features an interior design of light wood and bright neon signage, alongside dark walls, furniture and tiles. Where there are moments of utility in form and furnishing, brand identity, through lettering and illustration, offers something in the way of the personable with a strong sense of place. This extends across interior graphics, menus, branded beer glasses and coasters, all designed by local studio Bond.

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