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Seafarers & Ostro designed by Inhouse

Logo with etched illustrative detail designed by Inhouse for Auckland's The Seafarers Building

Seafarers is a recently rejuvenated seven floor habour front building located in Auckland’s Britomart precinct that will house, over two floors, Michelin starred chef Josh Emett’s flagship restaurant, due to open in stages throughout 2014, as well as brasserie and bar Ostro.

The brand identity for the building, restaurant and brasserie, developed by Inhouse, draws on the rich history of the spaceonce known as Auckland’s Sailors Homeand its contemporary renovation through a variety of traditional and more recent typographical and nautical detail. This extends across menu design and signage, coasters, newspaper and membership brochure.

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F. Whitlock & Sons designed by Marx

Packaging with etched illustrative detail for sauce and pickle brand F. Whitlock & Sons designed by Marx

F. Whitlock & Sons is a New Zealand based producer of pickles and sauces with a heritage that dates back to 1877, a heritage that over the last century had disappeared from the packaging. Design studio Marx, in collaboration with running with scissors, sort to bring back and celebrate this with a mix of copywriting wit and illustrative authenticity based around Fred Whitlock’s love of hunting, an approach taken to tap into the ‘dormant frontier huntsman and mischievous child within’, and establish a more contemporary and emotive brand character set within the context of a significant history.

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The Monday Room designed by Strategy

Logo for cafe wine bar The Monday Room designed by Strategy

The Monday Room is a cafe and wine bar located on Christchurch’s Avenue & Madras Street with an intimate, decadent and down-to-earth character. Its visual identity, developed by independent and multidisciplinary design agency Strategy, is an elegant mix of simple typography, rich illustrative detail and high quality print finishes (a union described as 19th century naturalist meets alice in wonderland) that compliment the warmth of a wood, brick and fabric interior.

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