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F. Whitlock & Sons designed by Marx

Packaging with etched illustrative detail for sauce and pickle brand F. Whitlock & Sons designed by Marx

F. Whitlock & Sons is a New Zealand based producer of pickles and sauces with a heritage that dates back to 1877, a heritage that over the last century had disappeared from the packaging. Design studio Marx, in collaboration with running with scissors, sort to bring back and celebrate this with a mix of copywriting wit and illustrative authenticity based around Fred Whitlock’s love of hunting, an approach taken to tap into the ‘dormant frontier huntsman and mischievous child within’, and establish a more contemporary and emotive brand character set within the context of a significant history.

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The Monday Room designed by Strategy

Logo for cafe wine bar The Monday Room designed by Strategy

The Monday Room is a cafe and wine bar located on Christchurch’s Avenue & Madras Street with an intimate, decadent and down-to-earth character. Its visual identity, developed by independent and multidisciplinary design agency Strategy, is an elegant mix of simple typography, rich illustrative detail and high quality print finishes (a union described as 19th century naturalist meets alice in wonderland) that compliment the warmth of a wood, brick and fabric interior.

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Triumph & Disaster designed by DDMMYY

Face cleanser packaging for male skincare and accessory range Triumph & Disaster designed by DDMMYY

Triumph & Disaster is a male skincare and accessory range created by Dion Nash that aims to unite the traditional grooming experience with the high quality, natural and scientifically formulated expectations of today’s market. The range’s packaging, developed by New Zealand-based design studio DDMMYY, references and confidently brings the type-heavy, heraldic, structural and material choices of the past into the present with a contemporary consistency and a distinctive white on black colour palette.

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