Posted: October 8, 2015 Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding Blog, Branding Reviews, Cold Pressed, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Marx, From New Zealand, Graphic Design, Graphic Design Blog, Hand Drawn Typography, Health Food Packaging, Illustration, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logotypes, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Raw Food Packaging, Sans-serif Logotypes, T-shirt Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Typography, Uncoated Papers & Cards
Opinion by Richard Baird.
Bruce Juice is a 100% raw, cold pressed, fruit juice and plant milk brand new to the Australian market. It launched this year with five juice and vegetable blends, Red, Redder, Orange, Greener, Golden and Nutter, an almond milk, and a packaging and visual identity treatment by New Zealand based graphic design studio Marx Design.
Using a mix of illustration and texture, loose hand drawn logotype and custom typography, bright but natural colour and plenty of white space, and by balancing visual impact and communicative clarity, familiarity and originality, Marx Design helped Bruce Juice to realise their desire to establish a contemporary and playful brand personality that would also secure a strong health-focused market positioning.
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