BPO


John Reynolds’ Blutopia by Inhouse, New Zealand

Opinion by Richard Baird.

Graphic design by Inhouse for John Reynolds' Blutopia

John Reynolds is a New Zealand based contemporary artist, Arts Foundation Laureate, Sydney Biennale headliner and Walters Prize nominee. John began painting large abstract panels, however, has moved towards creating work with a typographic and structural foundation and has embraced smaller formats which has, amongst others, included postcards and stamps.

Blutopia is a full colour reproduction of John Reynolds’ Bluetopia series from 2014 which uses form, image, type and composition, bound by the theme of blue, to draw on association and make connections that are both visceral and intellectual. These connections are explored by Laurence Simmons as complimentary essays.

Blutopia is published by Six Point Press, is a collaboration with creative director Arch MacDonnell, and features cover and layouts by Aukland based graphic design studio Inhouse.

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StrangeLove Organic Energy Drink by Marx Design

Opinion by Richard Baird & Seth Rowden

Packaging featuring illustration by Randy Mora and designed by Marx Design for Australian soft drink brand StrangeLove

StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.

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