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StrangeLove Organic Energy Drink by Marx Design

Opinion by Richard Baird & Seth Rowden

Packaging featuring illustration by Randy Mora and designed by Marx Design for Australian soft drink brand StrangeLove

StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.

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The Bone Line designed by Inhouse

Opinion by Richard Baird.

Branding for The Bone Line designed by Inhouse

The Bone Line is a New Zealand winery with a name that references the K—T Boundary, a thin band that runs close to The Bone Line’s location in the Waipara Valley, and that marks the end of the Mesozoic Era and the extinction of the dinosaurs. Auckland based graphic design studio Inhouse worked with the winery to establish a distinctive packaging and identity treatment. Like many good wine label solutions, Inhouse have taken its cues from the provenance of the wine. While conventional, this approach benefits from a significant regional prehistory that ties in well with the themes of age and vintage, and is effectively visualised through a contrast of type reduction, the detailed texture of fossil photography and a black, white and copper colour palette.

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