Opinion by Richard Baird.
The Mansion on Marylebone Lane will be a 22-unit high-quality residential development in Central London with lower ground, ground and seven upper floors, roof terraces and two basement levels. It will feature reflective glazed terracotta external cladding with a subtle variation in colour and shade to achieve an element of interest and complexity, while the reverse will be a white reflective glazed terracotta inspired by the brick courtyards of Victorian London.
Informed by the long history of mansion buildings in London—built for those looking to secure a prestigious address in the city during the boom of the industrial revolution—Pentagram partner John Rushworth developed a strategy and brand identity treatment for the property based around a monogram, slab-serif typography, terracotta colour palette, lifestyle photography and illustration. This extended across brochure, bag and box.